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Three more brand social trends for 2025:
1. Long Form Content - you saw a lot of brands in the fitness, performance, and apparel space leverage long form and share behind the scenes content. You’re going to see a lot more brands in different categories do this.
2. Moodboard Feed - You’re going to see more brands outside of apparel create a specific vibe, aesthetics and lifestyle around their brand.
3. Influencer/Athlete Rosters Getting Cut - You’re going to see brands go deeper with a handful of includes and create mini worlds around them. Think products, content, funnels, etc
#brandmarketing #contentmarketingstrategy #growthmarketing
Transcript
Are my three rank social predictions for 2025. So first is the expansion into long form content. In 2024, we saw a lot of fitness and streetwear brands do behind the scenes content. On top of more brands treating YouTube like Tier, and Solomon Running is a great example. But the second one is the mood board feed. You're gonna see a lot more brands take their customers dream mood board and bring it to life through content with planned photo and video shoots that have an emphasis on the art direction, the aesthetic, the vibe, the location, like Amelior or Cadence. Then the third is you're gonna see influencer and athlete rosters get cut drastically, but you'll see brands go deeper with the outliers. Think dedicated campaigns, strategies, funnels, products, and content dedicated to those top influencers and athletes.
