Viral Hooks
Trending short videosAsking audience for guest ideas
S

@santacruzpaleo

TikTok · Single Take

@santacruzpaleo Who should come on Locked in??? #santacruzmedicinals #lockedin

View original on TikTok

The edit1 shot · 1 text
Shots Text0:45

Performance

Views
385.5K
Likes
33.2K
Comments
5.5K
Engagement
10%
Outlier
49.5×
Length · 6 Apr 2026
0:45

Video #23410 · Single Take

Asking audience for guest ideasfrom @santacruzpaleo

[01]

Overview

The creator directly addresses the camera to announce the return of featuring other creators on his 'Locked In' series. He actively solicits the audience for guest recommendations, asking if they prefer up-and-coming or famous individuals. After briefly reflecting on a highly successful past episode with cancer survivors, he pivots to asking for suggestions on what specific physical activities or workouts they should do, clarifying he wants challenging but fun tasks rather than just breaking people's limits. He concludes with a final call to action for viewers to leave their ideas in the comments.

[02]

Simple outline

  1. 1Announce upcoming project
  2. 2Solicit guest recommendations
  3. 3Establish creator credibility
  4. 4Solicit activity ideas
  5. 5Define content boundaries

[03]

Related videos

[04]

Classification

Elements
Text OverlayEngagement CTATitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

NEXT LOCKED IN Who should I have on?

Verbal hook · 40%

The next locked in, we're gonna go back to getting some creators on locked in.

Visual hook · 5%

Medium shot of a fit man in a black t-shirt standing outdoors in a lush garden setting with cacti, speaking directly to the camera.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Direct announcement of a returning or upcoming project to immediately capture the attention of the core audience.

Payoff

A final, simple sign-off that leaves the floor open for the audience to flood the comments with their ideas.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Audience-Sourced Blueprint

Engaging the community by crowdsourcing key elements for an upcoming project while subtly flexing reach and defining brand boundaries.

  1. 1

    The Guest Solicitation

    Directly asking the audience for input on participants, fostering community involvement and generating comments.

  2. 2

    The Credibility Flex

    Casually stating the creator's current reach or status to encourage high-tier suggestions and build hype.

  3. 3

    The Benchmark Reference

    Mentioning a past successful iteration to set the standard and remind viewers of the content's value.

  4. 4

    The Secondary Solicitation

    Asking for a second type of input (e.g., activities or topics), providing another angle for audience engagement.

  5. 5

    The Boundary Setting

    Explicitly stating what the content will not be, managing expectations and guiding the audience's suggestions toward the desired vibe.

Themes

  • Community engagement
  • Content planning
  • Audience interaction

Techniques

  • Direct address
  • Call to action
  • Text overlay

Trends

  • Creator collaborations
  • Fitness challenges

Post caption

Who should come on Locked in??? #santacruzmedicinals #lockedin

Text overlays

  • title · beginning

    NEXT LOCKED IN Who should I have on?

Transcript

The next locked in, we're gonna go back to getting some creators on locked in. So let me know tier, guys. Who do you want me to get on locked in? Anyone up and coming? Anyone super famous? I feel like I got I got that reach no. So let me know. The one we did with the cancer survivors is one of the best locked ins I've ever filmed personally. But I'm down to get some creators on, bringing a bunch of views, get some worse going again. But let me know who you guys wanna see on there rank what, like, activity should we do? What should we what should we get into? Okay? I don't want this, like, narrative that I'm some, like, I, like, push people, rank their limits, and break them type vibe, but, like, fun activities that are challenging, workouts that are challenging better doable, you know, stuff like that. So let me know. We'll see.

Asking audience for guest ideas | Viral Hooks