Viral Hooks
Trending short videosAI prompt for decision making
I

@itsemilyhiggins

Instagram · Talking Head Edit

@itsemilyhiggins What if the next big decision you’re agonizing over already has a right answer — and math can find it? This is the framework the smartest decision-makers in the world use when the stakes are too high for gut instinct. And I’m about to show you how to build one in 60 seconds with one AI prompt.

View original on Instagram

The edit1 shot · 4 text
Shots Text0:51

Performance

Views
2.9M
Likes
88.4K
Comments
1.2K
Engagement
3%
Outlier
244.5×
Length · 13 Apr 2026
0:51

Video #24026 · Talking Head Edit

AI prompt for decision makingfrom @itsemilyhiggins

[01]

Overview

The creator introduces the concept of a weighted decision matrix as a superior alternative to pros and cons lists for making major life choices. She then transitions into a step-by-step tutorial, providing a specific prompt to use in Claude AI to automatically generate an interactive decision matrix, concluding with an advanced tip to have the AI argue against the winning choice.

[02]

Simple outline

  1. 1Hook with universal problem
  2. 2Invalidate common solution
  3. 3Introduce superior framework
  4. 4Provide step-by-step tutorial
  5. 5Reveal bonus use-case

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How To
Elements
B-Roll CutawayDynamic Word-by-Word CaptionsFollow / Subscribe CTAScreen Recording

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

there's a mathematical framework

Verbal hook · 50%

You know there's a mathematical framework that can tell you which job to take?

Visual hook · 5%

Medium close-up of a woman speaking directly into a professional microphone with dynamic, stylized text popping up in the center of the screen.

[06]

Hook template

Steal this for your own video

You know there's a [type of framework/formula/system] that can tell you [specific decision or outcome it solves]?

  • — You know there's a mathematical framework that can tell you which job to take?
  • — You know there's a simple formula that can tell you exactly how much house you can afford?
  • — You know there's a training system that can tell you precisely when to add weight to your lifts?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Presents a highly desirable, definitive solution to a universally stressful problem.

Payoff

Encourages immediate application of the tool and prompts for a follow or subscription.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The 'Better Way' Blueprint

Hooking the viewer with a high-stakes universal problem, tearing down the traditional way of solving it, and providing a superior, step-by-step systematic solution.

  1. 1

    The Authority Drop

    Validates the proposed solution by associating it with high-status, rigorous professionals.

  2. 2

    The Status Quo Takedown

    Identifies the common, flawed method the audience currently uses and logically dismantles it.

  3. 3

    The Pivot to Action

    Transitions from theoretical explanation to a fast, accessible, and modern implementation method.

  4. 4

    The Tactical Blueprint

    Delivers the exact, step-by-step instructions needed to execute the solution.

  5. 5

    The Bonus Layer

    Introduces an unexpected, advanced feature that over-delivers on the initial promise.

Themes

  • Decision making
  • AI leverage
  • Mental models

Techniques

  • B-roll cutaways
  • Screen recording
  • Dynamic captions

Trends

  • AI prompts
  • Productivity hacks

Post caption

What if the next big decision you’re agonizing over already has a right answer — and math can find it? This is the framework the smartest decision-makers in the world use when the stakes are too high for gut instinct. And I’m about to show you how to build one in 60 seconds with one AI prompt.

Text overlays

  • title · beginning

    there's a mathematical framework

  • informational · beginning

    weighted decision matrix

  • informational · middle

    I need to make a decision about [insert your decision here]. Help me build a weighted decision matrix.

  • informational · end

    Verdict is Charlotte - argue against the winning option

Transcript

You know there's a mathematical framework that can tell you which job to take? Whether you should start the business, move to the tier, or even stay in a relationship. It's called the weighted decision matrix, and it's what military strategist, economists, and engineers use to eliminate bias from high stakes choices. When most people make a big decision, they make a pros and cons best. But pros and cons best are broken. They treat each factor equally. Good salary and nice office are treated the same even though one is probably more important to you than the other. The way tier decision matrix fixes this. And here's how you can build your own in sixty seconds using AI. Open up CloudChat, select Opus 4.6, and type this prompt. I need to make a decision about insert your decision tier. Help me build a weighted decision matrix. It's gonna build an interactive matrix that allows you to adjust the criteria, give weights to each one, and grade each option. And once the matrix is built, you can even say, now argue against the winning option, and the AI will challenge you with things you may not have considered. Try this for yourself and follow for more AI tips.