@hollyb_fitness
Instagram · Speaker address
@hollyb_fitness PSA: COLIN THE CATERPILLAR HAS LANDED IN THE U.S ! 🐛🐷 Honestly couldn’t be happier that my home comforts have now landed at Target. I can now get Phizzy Pigtails and Colin’s down the road ?! BEST. NEWS. EVER! AD
Performance
Video #24451 · Speaker address
[01]
A British creator living in the US shares that the hardest part of moving was losing access to M&S Percy Pig candies. She recounts her excitement when they first launched at Target, then reveals that a wider range of M&S candies are now also available. She unboxes and showcases the various candies sent to her by M&S and encourages her American audience to go to Target and try her childhood favorites.
[02]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 65%
One of the most common questions I get asked since moving to America is, Holly, what was the hardest part about moving from The UK to The States?
Visual hook · 35%
A woman speaks directly to the camera in a bright, modern kitchen, using expressive hand gestures to immediately engage the viewer.
[06]
Steal this for your own video
One of the most common questions I get asked about is: what was the hardest part about ?
[07]
The promise the opener makes, and how the video pays it back
Hook
Frame a common question to introduce a relatable personal problem tied to a specific location or situation (e.g., moving to a new country).
Payoff
The payoff is the feeling of relief and excitement that a once-difficult-to-obtain comfort is now easily accessible, coupled with a clear action for the viewer to take.
[08]
The structural pattern this video runs on
Framework
The Scarcity to Abundance Reveal
To generate excitement for a newly available or expanded product line by framing it as the solution to a deeply felt, relatable problem of scarcity or inaccessibility.
The Specific Pain Point
Narrow the general problem down to a specific, beloved, but previously inaccessible item, establishing it as a symbol of what's been missing.
The Plot Twist & Escalation
Introduce a previous, partial solution only to immediately declare it has been 'upstaged' by something even better, creating strong forward momentum and anticipation.
The Grand Reveal
State the core news: the previously scarce item and its entire 'family' of related products are now widely available, setting the stage for the showcase.
The Showcase Gauntlet
Rapidly unbox and present each new item in the expanded line, using a consistent micro-pattern to build a powerful visual and narrative sense of abundance and variety.
The Problem Resolution
Circle back to the initial pain point and explicitly state how this new availability provides a complete and joyful solution, reinforcing the emotional benefit.
The Community Invitation
Broaden the personal joy into a shared experience for the target audience, validating the product's cultural significance and ending with a clear call to action.
PSA: COLIN THE CATERPILLAR HAS LANDED IN THE U.S ! 🐛🐷 Honestly couldn’t be happier that my home comforts have now landed at Target. I can now get Phizzy Pigtails and Colin’s down the road ?! BEST. NEWS. EVER! AD
contextual · beginning
what was the hardest part about moving from the U.K. to the States?
contextual · beginning
was the easy access to percy pigs.
contextual · beginning
It was a great day for me.
contextual · middle
we are getting a whole bunch of Percy's friends.
contextual · middle
These are my favourite M&S candies.
contextual · middle
These are by far one of my favourites.
call-to-action · end
Don't forget to head to target and try out all of my M&S candy favourites!
Of the most common questions I get asked since moving to America is, Holly, what was the hardest part about moving from The UK to The States? If you've been here for a minute, you will understand that one of the hardest things to say goodbye to was the easy access to Percy Pigs. However, that all changed. If you remember last year, Percy Pig actually launched in Target. It was a great day for me. However, that day has just been upstaged. Because not only are we now getting Percy at Target, we are getting a whole bunch of Percy's friends. And M and S kindly sent me some of the goodies to show you that we'll be launching in Target. These are my favorite M and S candies. We have the fan favorite, the Reversi Percy, with Colin the Caspillers Pillar tier. We have even more Colin with the traditional Colin the Cat Pillars. And if that wasn't enough Colin, we have the sour candy gummies. A moment for the fizzy pigtails, please. These are by far one of my favorites. The fact that I now won't have to fill my suitcase with M and S candies when I'm in The UK and I can just get them directly from The States from Target now is bringing me so much joy. I'm honestly so excited for all of my American friends to be able to try these because this is the candy that I've grown up on. So I've got all of my American friends good better to head to Tier and try out all of my Edmunds candy favorites.