Viral Hooks
Trending short videosWoman with Dunkin coffee and donut.
P

@parke

Instagram · Carousel

@parke Something you’ll reach for every morning. Parke x Dunkin’, live today on parkeofficial.com at 10 AM EST.

View original on Instagram

Performance

Views
574.6K
Likes
38.3K
Comments
565
Engagement
6.8%
Outlier
1.7×

Video #36425 · Carousel

Woman with Dunkin coffee and donut.from @parke

[01]

Overview

A promotional lifestyle photograph for a brand collaboration between Parke and Dunkin'. A woman models a branded sweatshirt while holding a Dunkin' iced coffee and playfully looking through a chocolate donut to announce a product launch.

[03]

Related videos

[04]

Classification

Format
Concepts
Product PromoLifestyle Showcase
Elements
Product PlacementRetro Aesthetic

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 25%

Something you’ll reach for every morning.

Visual hook · 75%

A woman playfully holds a chocolate-frosted donut over her eye, creating a unique and engaging focal point. The vibrant colors of the Dunkin' coffee cup and the donut's sprinkles contrast with her dark sweatshirt, drawing immediate attention to the branded products.

[06]

Hook template

Steal this for your own video

Hold a [branded or recognizable object] up to your [face part] so it becomes a [playful visual frame or focal point] — shoot it against a [contrasting background or outfit] to make the product pop.

  • — Hold a glazed donut up to your eye so it frames your face like a monocle — shoot it against a dark hoodie to make the sprinkles and icing pop.
  • — Hold a vinyl record up to your face so it peeks out like a giant eye — shoot it against a plain white tee to make the label's colors pop.
  • — Hold a sliced lemon wheel up to your eye like a quirky lens — shoot it against a deep navy apron to make the citrus yellow pop.

Themes

  • collaboration
  • casual lifestyle
  • brand partnership
  • everyday indulgence

Techniques

  • product placement
  • lifestyle photography
  • retro color grading

Trends

  • brand merchandise collaboration

Post caption

Something you’ll reach for every morning. Parke x Dunkin’, live today on parkeofficial.com at 10 AM EST.

Woman with Dunkin coffee and donut. | Viral Hooks