@alfredcoffee
TikTok · One Shot
@alfredcoffee Thank you for everything, Los Angeles 💔 #alfred #alfredcoffee #fyp
Trending short videosBait and switch meme format
The edit1 shot · 2 text
Shots Text0:08
Performance
- Views
- 118.2K
- Likes
- 4.8K
- Comments
- 171
- Engagement
- 4.3%
- Outlier
- 1.8×
- Length · 15 Jun 2022
- 0:08
Video #8637 · One Shot
Bait and switch meme formatfrom @alfredcoffee
[01]
Overview
The video presents a fake, somber announcement via text overlay, stating that Alfred Coffee is downsizing, set against footage of its Melrose Place location. It then abruptly cuts to a clip of Kris Jenner, revealing the announcement was a 'Krissed' meme, a popular bait-and-switch prank.
[02]
Simple outline
- 1Present a serious premise
- 2Execute an abrupt tonal shift
- 3Reveal the meme punchline
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 85%
ALFRIENDS — Due to unforeseen circumstances, we are sad to announce that Alfred will be downsizing to just our OG Melrose Place cafe.
Visual hook · 15%
A clear shot of a street sign for 'Melrose Pl' and a stop sign, establishing a specific, real-world location before panning down to the storefront.
[06]
Hook template
Steal this for your own video
— Due to unforeseen circumstances, we are sad to announce that will be downsizing to just our OG .
- — SOURDOUGH SQUAD — Due to unforeseen circumstances, we are sad to announce that Crumb & Co. will be downsizing to just our OG Market Street bakery.
- — BOOKWORMS — Due to unforeseen circumstances, we are sad to announce that The Reading Room will be downsizing to just our OG downtown shop.
- — CLIMB CREW — Due to unforeseen circumstances, we are sad to announce that Summit Gym will be downsizing to just our OG River District location.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Establish a believable and emotionally engaging scenario using authentic-seeming visuals, text, and music to make the viewer invest in the premise.
Payoff
An explicit text overlay that identifies the prank, contextualizes it within a known internet meme format, and includes a call to action to share the prank with others.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Meme Misdirect
To create a believable, emotionally charged scenario and then abruptly subvert it with a jarring cut to a popular internet meme, revealing the initial setup was a prank.
- 1
The Somber Setup
Build credibility and emotional investment by presenting a seemingly genuine, often sad or serious, piece of information. This is reinforced with congruent audio and visual cues.
- 2
The Pattern Interrupt
A sudden, jarring cut to completely unrelated content with a drastically different tone, music, and visual style. This shatters the established mood and creates confusion and surprise.
Themes
Techniques
Trends
Post caption
Thank you for everything, Los Angeles 💔 #alfred #alfredcoffee #fyp
Text overlays
title · beginning
ALFRIENDS — Due to unforeseen circumstances, we are sad to announce that Alfred will be downsizing to just our OG Melrose Place cafe. Updates to come.
informational · end
you just got #krissed send this to a friend to absolutely #kris them