@ahormozi
TikTok · Yap
@ahormozi ⚠️SALES HACK⚠️ It doesn't take time to make decisions, it takes information.
Trending short videosSales hack for common objection
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Performance
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- Engagement
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- Outlier
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- Length · 13 Jun 2023
- 0:16
Video #2549 · Yap
Sales hack for common objectionfrom @ahormozi
[01]
Overview
The speaker provides a sales hack for handling the objection 'I need to think about it.' He reframes the issue from needing more time to needing more information, positions himself as the sole source of that information, and offers a direct script to uncover and address the prospect's underlying concerns.
[02]
Simple outline
- 1State common objection
- 2Reframe the core issue
- 3Assert unique value
- 4Provide actionable script
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
⚠️ SALES HACK “I NEED TO THINK ABOUT IT”
Verbal hook · 40%
This is one of my favorite overcomes for when someone says, I need to think about it or I need some more time to make the decision.
Visual hook · 5%
The speaker makes direct eye contact and uses expressive hand gestures towards the camera, creating an immediate and personal connection.
[06]
Hook template
Steal this for your own video
The hack every needs to know.
- — The 'I need to think about it' hack every sales rep needs to know.
- — The 'I need to check with my spouse' hack every real estate agent needs to know.
- — The 'I'll start Monday' hack every personal trainer needs to know.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Immediately state a common, frustrating problem or objection faced by the target audience, framed as a 'hack' or solution.
Payoff
Conclude with a statement that promises a collaborative, low-friction path forward, reinforcing the value of the pivot and leaving the viewer with a complete, usable tool.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Reframe & Redirect
Address a common audience objection by reframing the underlying problem from an uncontrollable factor (like time) to a controllable one (like information), then providing a direct script to pivot the conversation.
- 1
The Common Enemy
Name the specific, relatable challenge or statement that the audience frequently encounters, establishing immediate relevance.
- 2
The Paradigm Shift
Introduce a counter-intuitive thesis that reframes the problem, shifting the perceived cause from an external, uncontrollable factor to an internal, controllable one.
- 3
The Cognitive Trap
Explain the flawed logic that leads to the common problem, showing empathy for the other party's perspective while deconstructing it.
- 4
The Authority Anchor
Position the speaker/viewer as the unique and essential source of the solution or the key to resolving the reframed problem.
- 5
The Pivot Question
Deliver a precise, actionable question or statement that the viewer can use to implement the new paradigm and regain control of the situation.
Themes
Techniques
Trends
Post caption
⚠️SALES HACK⚠️ It doesn't take time to make decisions, it takes information.
Text overlays
title · beginning
⚠️ SALES HACK “I NEED TO THINK ABOUT IT”
contextual · beginning
OR “I NEED SOME MORE TIME”
contextual · beginning
TO MAKE THE DECISION
informational · middle
IT DOESN’T TAKE TIME
informational · middle
TO MAKE DECISIONS
informational · middle
‼️ IT TAKES INFORMATION
contextual · middle
& THE PROBLEM IS
contextual · middle
THE LONGER WE WAIT
contextual · middle
THE MORE INFORMATION
informational · middle
BUT I’M THE ONLY SOURCE
informational · middle
OF INFORMATION THAT YOU HAVE
informational · middle
TO MAKE THIS DECISION
informational · end
MAIN CONCERNS?
informational · end
🤝 & THEN WE CAN WALK THROUGH THEM
Transcript
Is one of my favorite overcomes for when someone says, I need to think about it or I need some more time to make the decision. I say, listen. It doesn't take time to make decisions. It takes information. And the problem is we think that the longer we wait, the more information we're gonna have. But I'm the only source of information that you have to make this decision. So what are your main concerns? And then we can walk through.