@riad.mourssali
Instagram · Graphic Yap
@riad.mourssali Follow these habits!
@riad.mourssali
Instagram · Graphic Yap
@riad.mourssali Follow these habits!
Performance
Video #49919 · Graphic Yap
[01]
The creator presents the first four points of a list of niche sales habits. He sequentially explains the psychological principles of Anchoring, Loss Aversion, Labeling, and Stated vs. Revealed Preference, using graphic overlays and pop culture images to illustrate each concept, and concludes with a call to action to follow for the next part.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
10/10 Sales Habits (Niche Edition)
Verbal hook
10 out of 10 habits that will turn you into an extremely successful salesperson
Visual hook
A man speaks directly to the camera while gesturing with a small, dark object in his hand, with a collage of three movie-still images positioned above his head.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, results-oriented promise that establishes the video's value proposition and targets a specific aspirational identity.
Payoff
A direct call to action that encourages both immediate application of the knowledge and continued engagement with the creator's content.
[08]
The structural pattern this video runs on
Framework
The Escalating Expertise List
A numbered list of actionable tips that are explicitly framed as increasing in niche value or complexity, rewarding the viewer for watching until the end.
The Escalation Premise
Sets the 'rules' of the list, creating intrigue by promising that the information will become more specialized or valuable over time.
The Insight Gauntlet
A rapid-fire sequence of numbered list items. Each item follows a consistent micro-pattern to deliver a distinct piece of advice or information.
Follow these habits!
title · beginning
10/10 Sales Habits (Niche Edition)
informational · middle
SAY THE BIGGEST NUMBER FIRST
informational · middle
TELL THEM WHAT STAYING PUT COSTS
informational · middle
SAY IT OUT LOUD BEFORE THEY DO
informational · middle
PRICE IS ALMOST NEVER THE REAL ONE
call-to-action · end
(follow for pt. 2)
10 out of 10 habits that will turn you into an extremely successful salesperson better they get progressively more niche. Number one, anchoring. Always say the biggest number first. Whatever price they hear first becomes the one they measure everything else against. So better them talk you down from big instead of up from small. Number two, loss aversion. People move faster to avoid losing something than to get something. So stop listing what they get and tell them what staying exactly where they are is costing them. Number three, labeling. Say what they're feeling out loud before they do. Sounds like you've been burned. Sounds like this is a money thing. Sounds like you've heard this pitch before. They'll either correct you or agree with you, and both of those will get you to the truth. Number four, stated versus revealed preference. What people say is stopping them and what's actually stopping them are two different things. Price is almost never the real one. Ask what they do if it was free, and you'll hear the real objection in about four seconds. No try these and follow for more.