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The Menu Upsell
isn’t about pushing product
it’s about suggesting solutions
The Script:
1. Unsell: “I don’t think you need that.”
2. Prescribe: “Given the [variables], you want this type of service.”
3. Choice: “A or B?”
4. Card on file: “Awesome.”
If you listened to this and thought, 'Man this is good shit.' This is one chapter of 24 chapters in the Money Models book. Each of them explains a structure like this in order to make more money. So yeah check out the book. You can find it on Amazon. Or it’s free on my podcast.
Transcript
This will crush for you. This will make you a lot. I do something called a menu upsell. So it has four steps. We've got three membership tiers. The top one is, you know, $5,000 a year. Honestly, I don't think you need that. It just covers this, this, and this. You can probably get some of these things down the street from me. Like, I don't think you need that. Given the, you know, the the humidity in this area rank we get a hundred and eighty days of sun, whatever, you're gonna want this type of continuous service is for sure gonna be the best setup for you. Would you rather have us come twice a year or three times a year? Okay. Great. Do you just wanna use the card on file? Awesome. That's the script. It fucking murders. Tell them what they don't need. Tell them what they do need. Ask them to pick their preference, and then ask them if they wanna use the card on file. Done.
