Viral Hooks
Trending short videosHypothetical brand strategy for celebrity
M

@mirandadoesbrands

TikTok · Greenscreen Talking Head

@mirandadoesbrands If I were launching a brand for Jacob Elordi, this is what I’d do #marketing #branding #brandstrategy #celebritybrand

View original on TikTok

The edit1 shot · 4 text
Shots Text0:44

Performance

Views
244.1K
Likes
25K
Comments
76
Engagement
10.3%
Outlier
2×
Length · 6 May 2026
0:44

Video #25961 · Greenscreen Talking Head

Hypothetical brand strategy for celebrityfrom @mirandadoesbrands

[01]

Overview

The creator presents a hypothetical brand strategy for actor Jacob Elordi, proposing a men's makeup line called "Form" framed as "cosmetic skincare." She details the initial product line, justifies the market opportunity with statistics on men secretly buying makeup, and argues why Elordi is the perfect celebrity to launch such a brand, ending with a question to the audience.

[02]

Simple outline

  1. 1Present contrarian premise
  2. 2Build aspirational scenario
  3. 3Reveal core concept
  4. 4Justify with data/logic
  5. 5Prompt audience feedback

[03]

Related videos

[04]

Classification

Concepts
Hypothetical Case StudyBreakdown
Elements
Green Screen CompositeData Visualization GraphicEngagement CTATitle Text HookJump CutVoiceover

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

CELEBRITY BRANDS I WISH EXISTED JACOB ELORDI

Verbal hook · 40%

Everyone loves to hate on celebrity brands, but this is one I wish existed.

Visual hook · 5%

A composite shot featuring the creator in the foreground speaking into a microphone, layered over a large, stylized photo of Jacob Elordi with bold title text.

[06]

Hook template

Steal this for your own video

Everyone loves to hate on [polarizing category], but here's one I wish existed: [specific concept] for [underserved audience].

  • — Everyone loves to hate on influencer merch, but here's one I wish existed: a recovery supplement line for night shift nurses.
  • — Everyone loves to hate on fast fashion collabs, but here's one I wish existed: a workwear brand for tradeswomen.
  • — Everyone loves to hate on celebrity tequilas, but here's one I wish existed: a non-alcoholic spirits brand for sober athletes.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Subvert a popular, negative opinion ('Everyone hates celebrity brands') with a compelling counter-example ('but this is one I wish existed') to create immediate intrigue.

Payoff

Transfers the thought experiment to the audience with a direct, open-ended question ('What do you think? Who would buy this?') that invites participation, debate, and drives engagement in the comments.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Hypothetical Founder Blueprint

To propose a detailed, hypothetical business venture for a public figure, making it feel like a real, viable idea by building an immersive scenario, detailing the product concept, and justifying it with market data and personality analysis.

  1. 1

    The Aspirational Scenario

    Creates an immersive, high-stakes hypothetical situation for a central figure ('Picture this. You're Jacob Elordi...'), inviting the audience into a world of status and opportunity to set the stage for a compelling problem.

  2. 2

    The Concept Reveal

    Poses a central question ('What do you launch?') and immediately answers it with the core brand concept, providing a clear and concise solution to the scenario.

  3. 3

    The 'AKA' Product Breakdown

    Details the specific components of the concept while re-framing them with clever, accessible language ('under eye recovery stick AKA concealer') to make the idea feel both innovative and understandable.

  4. 4

    The Market Validation

    Introduces a surprising statistic or piece of data ('7 million men... secretly purchased makeup') to prove a hidden demand or market gap, lending credibility and authority to the entire premise.

  5. 5

    The 'Perfect Fit' Justification

    Connects the central figure's specific, known attributes ('masculine enough... feminine enough') directly to the needs of the market gap, arguing why they are uniquely positioned to solve the problem and legitimize the product.

Themes

  • Celebrity Culture
  • Entrepreneurship
  • Men's Grooming
  • Market Opportunity

Techniques

  • Picture-in-Picture
  • Data Visualization
  • Hypothetical Scenario

Trends

  • Celebrity Brands
  • De-stigmatizing Men's Makeup

Post caption

If I were launching a brand for Jacob Elordi, this is what I’d do #marketing #branding #brandstrategy #celebritybrand

Text overlays

  • title · beginning

    CELEBRITY BRANDS I WISH EXISTED

  • title · beginning

    JACOB ELORDI

  • branding · middle

    FORM COSMETIC SKINCARE

  • informational · middle

    Top motivations for using grooming, skincare, and cosmetics

Transcript

Everyone loves to hate on celebrity brands, but this is one I wish existed. Picture this. You're Jacob Elordi. You've just been named the most eligible bachelor of 2026, and now you're rumored to be dating Kendall Jenner. The girls will fancy you. The guys will want to be you. What do you launch? Form, a makeup brand for men or, as we'll call it, cosmetic skin care. He'd launched with three products, an under eye recovery stick AKA concealer, a pore minimizing serum AKA a primer, and an ultra lightweight skin corrector AKA a skin tier. Products to help men look their best without looking like they're wearing makeup. Because hear me out, 7,000,000 men in The US last year secretly purchased makeup. They're mostly buying women's brands. The demand is there, but men just need someone to give them permission. And who better than Jacob Elordi? He's masculine enough to win over straight men, feminine enough to credibly launch a makeup rank. What do you think? Who would buy this?

Hypothetical brand strategy for celebrity | Viral Hooks