@spaceboycole
Instagram · Speaker address
@spaceboycole @hidden.valley this merch would go great on everything.
Trending short videosCreator redesigns brand's merchandise collection
The edit1 shot · 1 text
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Video #18644 · Speaker address
Creator redesigns brand's merchandise collectionfrom @spaceboycole
[01]
Overview
The creator responds to a comment asking about Hidden Valley Ranch merchandise by presenting his own hypothetical, redesigned merch collection. He first criticizes the brand's current offerings, then showcases a series of modern and creative product mockups on his computer monitor, including hoodies, t-shirts, swim trunks, a candle, a cologne, a vase, and a collaboration with Jellycat. He concludes with a direct call-to-action for the brand to collaborate with him.
[02]
Simple outline
- 1Discredit the original
- 2Showcase creative alternatives
- 3Reveal conceptual extensions
- 4Propose a partnership
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
Ranch merch whennnn Replying to hidden.valley
Verbal hook · 40%
Cool shit, I do for Hidden Valley Ranch.
Visual hook · 15%
A stylish creator wearing sunglasses indoors sits in front of a large monitor with the bold text 'COOL SH*T' displayed, creating an immediate sense of confidence and intrigue.
[06]
Hook template
Steal this for your own video
Cool I would make for .
- — Cool ads I would make for a local pizza shop.
- — Cool packaging I would design for a skincare brand.
- — Cool merch I would create for a true crime podcast.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, declarative statement of purpose, promising to showcase superior concepts for a well-known entity.
Payoff
A direct call to action to the relevant entity, summarizing the potential of the proposed ideas and inviting collaboration.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Brand Redesign Showcase
Systematically devaluing an existing product line to justify and present a series of superior, conceptually-driven alternatives, culminating in a direct call to action.
- 1
The Takedown
Visually and verbally dismisses the current version of the subject, establishing a clear problem that justifies the subsequent presentation.
- 2
The Creative Gauntlet
A rapid-fire showcase of multiple, distinct, and conceptually clever alternative solutions, presented as a complete collection.
- 3
The Ecosystem Expansion
Introduces concepts that go beyond the primary product, such as collaborations, marketing campaigns, or complementary items, to demonstrate a holistic and well-developed vision.
Themes
Techniques
Trends
Post caption
@hidden.valley this merch would go great on everything.
Text overlays
contextual · beginning
Ranch merch whennnn Replying to hidden.valley
Transcript
Cool shit, I do for Hidden Valley Ranch. I do a whole new merch collection because this ain't it. Starting off strong with the rank hoodie, perfectly created to look exactly like the rank. And it comes in packaging that looks exactly like the seasoning mix. This t shirt for the people that put ranch on everything, the Hidden Valley swim trunks, the ranch candle. This hoodie with the original logo that says the best ranch in the valley. This t shirt worse the cowboys holding on to the bottle. I would do a jelly cat collab where the first one is a buffalo wing covered in rank. And then I had to do a celery stick. A tier shirt that says good ranch, and then they would have to drop this ad with it. Experience the Hidden Valley with the rank cologne, and then a ranch bottle ceramic vase. Hidden Valley. Let's make this happen.