Viral Hooks
Trending short videosStep-by-step pumpkin dessert recipe.
G

@gourmet_gab

Instagram · Vlog

@gourmet_gab PUMPKIN bread pudding with a scoop of @breyers Natural Vanilla ice cream 🧡✨ #BreyersPartner #Breyers 1 loaf brioche, cubed (about 12 cups) Butter or nonstick cooking spray 2 whole large eggs 2 large egg yolks 3/4 cup brown sugar 3/4 cup canned pumpkin puree 1 teaspoon orange zest 2 teaspoons pumpkin pie spice 1/4 teaspoon kosher salt 1 teaspoon vanilla extract 1 1/2 cups half and half Turbinado sugar, optional Breyers Natural Vanilla and caramel sauce for serving Preheat the oven to 275 degrees F. Place cubed brioche on a sheet tray and bake for about 30 minutes until the bread is dried throughout but not browned and toasted. Increase the oven temperature to 350 degrees F. Coat a 9x9” baking dish with butter or nonstick cooking spray. In a medium bowl, whisk together the whole eggs and egg yolks, brown sugar, pumpkin puree, orange zest, pumpkin pie spice, kosher salt, vanilla extract and half and half. Add brioche to the custard and stir gently to combine. Let sit for at least 10 minutes so the bread can absorb the custard. Pour the bread and custard into the prepared dish. Sprinkle turbinado sugar on top. Bake for 40 minutes until the bread is puffed, the top is golden brown and the custard is set. Serve with a scoop of Breyers Natural Vanilla and caramel sauce.

View original on Instagram

The edit1 shot · 1 text
Shots Text0:34

Performance

Views
104K
Likes
211
Comments
30
Engagement
0.2%
Length · 1 Nov 2025
0:34

Video #26839 · Vlog

Step-by-step pumpkin dessert recipe.from @gourmet_gab

[01]

Overview

The creator demonstrates how to make a pumpkin bread pudding from scratch. She shows each step of the process, including mixing the custard, soaking the bread, baking the pudding, and serving it with a scoop of Breyers vanilla ice cream and caramel sauce, while providing tips and highlighting her brand partnership.

[02]

Simple outline

  1. 1Tease the final outcome
  2. 2Reveal insider knowledge
  3. 3Position product as essential
  4. 4Show satisfying result

[03]

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[04]

Classification

Format
Vlog
Concepts
Tutorial / How ToProduct Promo
Elements
Final Result HookVoiceoverMontage EditingProduct Placement
Account
Personal BrandBrand
Topics
CookingRecipes

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 25%

I'm so excited to partner with Breyers on this pumpkin bread pudding.

Visual hook · 75%

An extreme close-up shot of a spoon digging into a slice of pumpkin bread pudding topped with melting vanilla ice cream and drizzled caramel sauce.

[06]

Hook template

Steal this for your own video

Extreme close-up of [finished dish] as [utensil or hand] breaks into it, revealing [most indulgent texture or topping].

  • — Extreme close-up of lasagna as a spatula lifts a slice, revealing stretchy melted cheese.
  • — Extreme close-up of a cinnamon roll as a fork pulls it apart, revealing warm gooey filling.
  • — Extreme close-up of a burrito as a knife cuts through it, revealing a cheesy, saucy center.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A 'money shot' of the final, highly desirable outcome being enjoyed, which immediately establishes the goal and creates viewer desire.

Payoff

The creator demonstrates the successful outcome, framing the sponsored product as a non-negotiable, essential element for achieving the perfect result, followed by a moment of vicarious satisfaction for the viewer.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Value-Driven Tutorial

A tutorial-style narrative that builds trust and desire by consistently providing 'insider' tips and hacks, seamlessly integrating a sponsored product as an essential component of the superior final result.

  1. 1

    The Mission Statement

    Clearly state the project or goal and introduce the key partner or tool involved.

  2. 2

    The Technique Upgrade

    Reveal a specific, non-obvious method that promises a superior result, establishing expertise and providing immediate value.

  3. 3

    The Practicality Hack

    Offer a relatable tip that solves a common problem or prevents waste, building a connection with the audience through shared experience.

  4. 4

    The Synergy Secret

    Introduce a unique combination of elements that enhances the final outcome, further demonstrating specialized knowledge.

  5. 5

    The Philosophy Bridge

    Align the creator's personal values (e.g., quality, simplicity) with the core values of the sponsored brand, creating an authentic endorsement.

  6. 6

    The Finishing Touch

    Share one last 'pro-tip' that elevates the final product's sensory appeal (e.g., texture, appearance), providing a final piece of actionable value.

Themes

  • Holiday baking
  • Comfort food
  • Sponsored content

Techniques

  • Voiceover
  • Montage editing
  • Close-up shots

Trends

  • Recipe tutorials
  • Brand partnerships

Post caption

PUMPKIN bread pudding with a scoop of @breyers Natural Vanilla ice cream 🧡✨ #BreyersPartner #Breyers 1 loaf brioche, cubed (about 12 cups) Butter or nonstick cooking spray 2 whole large eggs 2 large egg yolks 3/4 cup brown sugar 3/4 cup canned pumpkin puree 1 teaspoon orange zest 2 teaspoons pumpkin pie spice 1/4 teaspoon kosher salt 1 teaspoon vanilla extract 1 1/2 cups half and half Turbinado sugar, optional Breyers Natural Vanilla and caramel sauce for serving Preheat the oven to 275 degrees F. Place cubed brioche on a sheet tray and bake for about 30 minutes until the bread is dried throughout but not browned and toasted. Increase the oven temperature to 350 degrees F. Coat a 9x9” baking dish with butter or nonstick cooking spray. In a medium bowl, whisk together the whole eggs and egg yolks, brown sugar, pumpkin puree, orange zest, pumpkin pie spice, kosher salt, vanilla extract and half and half. Add brioche to the custard and stir gently to combine. Let sit for at least 10 minutes so the bread can absorb the custard. Pour the bread and custard into the prepared dish. Sprinkle turbinado sugar on top. Bake for 40 minutes until the bread is puffed, the top is golden brown and the custard is set. Serve with a scoop of Breyers Natural Vanilla and caramel sauce.

Text overlays

  • branding · throughout

    #BreyersPartner

Transcript

I'm so excited to partner with Better on this pumpkin bread pudding. We are using whole eggs plus egg yolks to make the creamiest custard. Also, this is the way to use up any leftover canned pumpkin you have from baking. And the orange zest pairs so well with the pumpkin spice flavors here. Just like the way I like to cook, Better is all about great taste and simple high quality ingredients. Before baking, I like to add a little turbinado sugar because it adds such a great texture and also absolutely shines. It's honestly a crime to not put a scoop of Breyers natural vanilla on your Thanksgiving desserts. I hope you try this one.

Step-by-step pumpkin dessert recipe. | Viral Hooks