Viral Hooks
Trending short videosMaking cheesecake from start to finish
G

@getgraza

Instagram · Vlog

@getgraza Just wanted everyone to know that pumpkin olive oil cottage cheese cheesecake is a thing, and we’re not mad about it 🎃 Crust: - 200 grams pumpkin cookies - 200 grams graham crackers - 100 grams @getgraza Sizzle Oil - 1 egg yolk Cheesecake: - 1-15 oz can pumpkin puree - 2- 16 oz containers @goodculture Whole Milk Cottage Cheese - 200 grams brown sugar - 1 tablespoon vanilla extract - 1 teaspoon kosher sea salt - 1 ½ teaspoons cinnamon - 1 teaspoon ginger - ½ teaspoon nutmeg - ½ teaspoon cardamom - ¼ teaspoon cloves - ¼ teaspoon allspice (or 1 tablespoon + 1 teaspoon pumpkin spice blend) - 4 large eggs - 80 grams heavy cream DIRECTIONS Crust: 1. Preheat the oven to 350F. 2. Crush the pumpkin cookies and graham cracker together in a food processor to create crumbs. If you don’t have pumpkin cookies, you use all graham crackers as well. 3. Combine the crumbs with the Graza Sizzle oil and egg yolk until the crumbs are evenly coated. 4. Place the crumb into a 9” spring form pan. Press the crust evenly up the sides of the pan gently pressing into place. Even out the remaining crust into the bottom of the pan. 5. Using the back of a glass or measuring cup- pack the crust into place. 6. Bake 12-15 minutes until golden and fragrant. 7. Allow to cool while you prepare the cheesecake filling. Final part of recipe is below in the comments!!

View original on Instagram

Performance

Views
81.2K
Likes
2.9K
Comments
84
Engagement
3.7%

Video #3173 · Vlog

Making cheesecake from start to finishfrom @getgraza

[01]

Overview

The creator makes a pumpkin olive oil cottage cheese cheesecake from scratch. They demonstrate each step, including preparing the cookie crust, cooking down pumpkin puree, blending the filling ingredients in a Vitamix, assembling the cheesecake in a springform pan, and finally topping and serving a slice of the finished dessert.

[02]

Simple outline

  1. 1Show desirable outcome
  2. 2Assemble base components
  3. 3Combine core ingredients
  4. 4Reveal finished product
  5. 5Add final flourish

[03]

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[04]

Classification

Format
Vlog
Concepts
Tutorial / How ToProcess
Elements
Montage EditingOverhead Shot
Account
Personal BrandBrand
Topics
CookingRecipesFood

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook

An extreme close-up shot of a fork lifting a piece of creamy cheesecake, showcasing its texture and creating immediate visual appeal.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Payoff Preview: A brief, highly satisfying clip of the final product being enjoyed, which immediately establishes the goal and creates desire.

Payoff

The Full-Circle Fulfillment: End with a shot that mirrors the opening hook, showing the final product being consumed or used, confirming its quality and closing the narrative loop.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Reverse Chronology Process

Hook the viewer by showing the desirable final result first, then reveal the step-by-step process of its creation, creating a satisfying loop of desire and fulfillment.

  1. 1

    Foundation Construction

    Demonstrate the creation of the product's base layer, combining initial raw materials and forming them into a foundational structure.

  2. 2

    Core Component Transformation

    Isolate and prepare the main, defining ingredient through a process that intensifies its properties, such as heating or reducing.

  3. 3

    The Unifying Fusion

    Combine all primary components into a single, homogenous mixture, representing the key moment of creation where disparate elements become one.

  4. 4

    The Final Assembly

    Integrate the unified mixture with the prepared foundation, completing the product's raw form before its final transformation.

  5. 5

    The Transformed Reveal

    After an implied off-screen process (e.g., baking, setting), present the fully formed, completed product, paying off the initial assembly steps.

  6. 6

    The Aesthetic Finish

    Apply the final decorative or functional touches that elevate the product's appearance and complete the creation process.

  7. 7

    The Moment of Truth

    The first interaction with the finished product, such as slicing or portioning it, providing a moment of high visual and auditory satisfaction.

Themes

  • Home baking
  • Fall recipes
  • Creative desserts
  • Healthy-ish ingredients

Techniques

  • Montage
  • Overhead shots
  • Close-ups

Trends

  • ASMR cooking
  • Aesthetic food content

Post caption

Just wanted everyone to know that pumpkin olive oil cottage cheese cheesecake is a thing, and we’re not mad about it 🎃 Crust: - 200 grams pumpkin cookies - 200 grams graham crackers - 100 grams @getgraza Sizzle Oil - 1 egg yolk Cheesecake: - 1-15 oz can pumpkin puree - 2- 16 oz containers @goodculture Whole Milk Cottage Cheese - 200 grams brown sugar - 1 tablespoon vanilla extract - 1 teaspoon kosher sea salt - 1 ½ teaspoons cinnamon - 1 teaspoon ginger - ½ teaspoon nutmeg - ½ teaspoon cardamom - ¼ teaspoon cloves - ¼ teaspoon allspice (or 1 tablespoon + 1 teaspoon pumpkin spice blend) - 4 large eggs - 80 grams heavy cream DIRECTIONS Crust: 1. Preheat the oven to 350F. 2. Crush the pumpkin cookies and graham cracker together in a food processor to create crumbs. If you don’t have pumpkin cookies, you use all graham crackers as well. 3. Combine the crumbs with the Graza Sizzle oil and egg yolk until the crumbs are evenly coated. 4. Place the crumb into a 9” spring form pan. Press the crust evenly up the sides of the pan gently pressing into place. Even out the remaining crust into the bottom of the pan. 5. Using the back of a glass or measuring cup- pack the crust into place. 6. Bake 12-15 minutes until golden and fragrant. 7. Allow to cool while you prepare the cheesecake filling. Final part of recipe is below in the comments!!