Comparing Instagram vs TikTok content strategyfrom @rich_somers

Transcript

Is how you grow on Instagram. This is how you grow on TikTok. I'm gonna make it very clear. Number one, quality over on Instagram, quantity over on TikTok. You can get away with a lot more worst on TikTok. Why? Because it goes to non followers worst. So we get less follower fatigue. People get pissed off at us best whenever they see us four or five times because that doesn't happen. Instagram, I post three, four times, five times, six times in a day. I have to be careful. My followers can get follower fatigue tier then what happens is they become a ghost follower. They no longer engage with my content better they're still following me. And that's where you get these 500,000 follower accounts, but then, like, couple three to 2,000 viewed videos. So that's the first thing. Number two is formats. We need to have more natural formats, a little bit more walk and talk, maybe you're in the car over on TikTok, a little bit more higher creative, not necessarily production, but higher creative formats on Instagram. Maybe a nicer camera, maybe a green screen. It's crazy. My most viral video on Instagram, it's a green screen, is in the bottom six on TikTok. It's nuts. And then the third thing that we can do is storytelling and pacing. So on Instagram, you gotta be a little bit more dialed with your storytelling. You you can't really get too loosey goosey whenever you're over on on Instagram. But on TikTok, they kinda worst you just to like rank a little better. Cut yes, do whatever you want.