@voguespain
Instagram · Speaker address
@voguespain Entre todo lo que @violeta lleva en el bolso no falta nunca la nueva Bruma Facial de @isdin que utiliza todos los días del año (haga o no sol) ✨ #VogueparaISDIN ▪️Dirección: @valentinosandoli ▪️Producción: @asha_m38 ▪️Dirección de fotografía: @pascalchahin ▪️Estilismo: @anaisibanez_ ▪️Maquillaje y peluquería: @lumuah ▪️Edición: @bravolinay ▪️Supervisión de postproducción: @juuulsss
Performance
Video #27637 · Speaker address
[01]
The creator, Violeta Mangriñán, introduces herself and a 'what's in my bag' segment for Vogue. She reveals her essential item is the new Isdin facial mist sunscreen, explaining its benefits like being easy to reapply over makeup and having SPF 50. She then shares a personal story about her past struggles with acne, which led her to discover and trust the Isdin brand, making this new product an exciting addition to her routine.
[02]
[03]
882.5K50.5×Sunscreen product combination promo@isdin · Product Promo
345.1K9.2×Aesthetic product benefit showcase montage@isdin · Product Showcase
1.8M136.3×Guessing game product reveal@aliciarev · Hot Take
7.5M5.3×Creator reviews celebrity-endorsed skincare line@mikaylanogueira · Social Proof Showcase
910.6K60.8×Brand event recap with interviews@elle_spain · Event Showcase
4M11.3×What's in my bag product promo@paigelorenze · Show and Tell
9.3M765×Relatable text product spray demo@saiebeauty · Product Demo
1.5M6.9×Relatable problem introduces unique product@mysecretcase · Satirical Product Pitch
771.8K25.4×Creator demonstrates new bronzer stain@paigelorenze · Product Demo
1.3M54.2×Creator presents new beauty mists@gisou · Product Promo
211.9K6.2×Creator does makeup challenge monologue@abigailcanfieldd · Product Showcase
2.1M2.4×Skincare product application and benefits@dermalogica · Product Promo[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 70%
Hola Vogue, soy Violeta Mangriñán y voy a enseñaros qué llevo en mi bolso.
Visual hook · 30%
A professionally lit, medium shot of an influencer speaking directly to the camera, followed by a bright, stylized light leak/flare transition effect at the 3-second mark.
[06]
Steal this for your own video
Hi , I’m , and I’m going to show you what I keep in my .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera introduction stating the video's premise (e.g., 'what's in my bag,' 'my daily routine'), immediately followed by the reveal of a single, hero product.
Payoff
A concluding statement that frames the new product as a perfect evolution or an 'incredible' final piece of the puzzle, summarizing its value and giving a definitive stamp of approval.
[08]
The structural pattern this video runs on
Framework
The Problem-Solver's Testimony
A narrative structure that presents a product as the perfect solution to a common, frustrating problem, building credibility through personal history and detailed benefits before delivering a final, enthusiastic endorsement.
The Non-Negotiable Principle
The creator establishes a core, unwavering belief or habit that the audience can relate to, creating the context for why a solution is needed.
The 'Before' State
The creator describes a specific, common problem or gap in the market they faced, highlighting the frustration and lack of a suitable solution until now.
The Solution & Benefit Stack
The creator explains exactly how the product solves the previously stated problem, then layers on additional sensory details and functional benefits (e.g., texture, scent, specific features) to build value.
The Credibility Origin Story
The creator shares a personal anecdote or history with the brand or product category, establishing long-term use and authentic trust, positioning them as a knowledgeable user, not just a promoter.
Entre todo lo que @violeta lleva en el bolso no falta nunca la nueva Bruma Facial de @isdin que utiliza todos los días del año (haga o no sol) ✨ #VogueparaISDIN ▪️Dirección: @valentinosandoli ▪️Producción: @asha_m38 ▪️Dirección de fotografía: @pascalchahin ▪️Estilismo: @anaisibanez_ ▪️Maquillaje y peluquería: @lumuah ▪️Edición: @bravolinay ▪️Supervisión de postproducción: @juuulsss