@aliciarev
Instagram · Speaker address
@aliciarev *pubIi. @isdin Coverage es mucho más que una base🫰🏼✨
@aliciarev
Instagram · Speaker address
@aliciarev *pubIi. @isdin Coverage es mucho más que una base🫰🏼✨
Performance
Video #18535 · Speaker address
[01]
The creator engages the audience with a guessing game, asking them to identify the difference between the two sides of her face and how many products she used. She first debunks the idea that it's just foundation by listing the skincare and SPF benefits, then subverts the expectation of three separate products. She reveals that all the benefits come from a single all-in-one product, ISDIN Coverage, which she then demonstrates and showcases.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
adivina cuántos productos he usado...
Verbal hook · 35%
Si te pregunto cuál es la diferencia entre este lado y este...
Visual hook · 10%
A medium close-up of the creator looking directly into the camera, using hand gestures to frame her face and draw attention to the comparison she is about to make.
[07]
The promise the opener makes, and how the video pays it back
Hook
An interactive challenge that asks the viewer to guess a quantity or identify a difference, immediately gamifying the content and creating an open loop.
Payoff
A concise summary that frames the solution as the 'best of both worlds,' combining multiple benefits into one simple package, delivering a strong sense of value and discovery to the viewer.
[08]
The structural pattern this video runs on
Framework
The 'You're Wrong' Reveal
To build up the perceived complexity and value of a desired outcome by leading the audience through a series of incorrect assumptions, only to reveal that the outcome can be achieved with a single, surprisingly simple solution.
The Visual Puzzle
A side-by-side comparison is presented to establish a clear 'before' and 'after' state, prompting the viewer to guess the cause of the transformation.
The Strawman Assumption
The creator voices the most simple and obvious (but incorrect) explanation for the result, attributing it to the viewer's likely guess.
The First Refutation & Complication
The simple explanation is negated with a 'You're wrong' moment, and additional, valuable features are introduced, making the outcome seem more complex and difficult to achieve.
The Re-Engagement Question
The creator poses the challenge again, but with the new, more complex parameters, forcing the viewer to re-evaluate their assumptions.
The Second Strawman
A new, more logical (but still incorrect) assumption is presented based on the newly revealed complexity, representing a multi-step process.
The Grand Reveal
The multi-step assumption is negated, and the single, all-in-one solution is unveiled, solving the entire puzzle in one move.
The Validation Demo
The solution is briefly demonstrated in action, providing tangible proof of its key attributes (e.g., texture, application, finish) and validating the claims.
*pubIi. @isdin Coverage es mucho más que una base🫰🏼✨
title · beginning
adivina cuántos productos he usado...
branding · middle
✨ ISDIN Coverage ✨