@isdin
Instagram · 10 Shot
@isdin Combo imbatible para proteger tu piel del sol: 1️⃣ Fusion Water MAGIC: para una primera aplicación ligera, invisible y de uso diario. 2️⃣ Bruma Facial: para reaplicar fácilmente, incluso sobre maquillaje y con efecto fijador. Porque aplicar tu fotoprotector por la mañana no es suficiente: con el paso de las horas, la protección disminuye y la piel queda más expuesta al daño solar acumulativo. ¿Eres de las que no se olvida de reaplicar? 👀
Performance
Video #28116 · 10 Shot
[01]
The video showcases a two-step facial sun protection routine using two ISDIN products. It first presents the 'Fusion Water MAGIC' for initial application, demonstrating its lightweight texture, and then introduces the 'Facial Mist' for easy reapplication, showing it being placed in a bag to highlight its on-the-go convenience.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
La combinación perfecta de ISDIN para el rostro
Visual hook · 25%
Two hands hold up two different sunscreen products against a bright, aesthetically pleasing blue sky with soft clouds, immediately establishing the video's focus on a product combination.
[06]
Steal this for your own video
The perfect combination for
[07]
The promise the opener makes, and how the video pays it back
Hook
Visually presents two products as a 'perfect combination,' creating intrigue about their synergistic relationship and establishing the video's premise immediately.
Payoff
Shows the second product being integrated into a daily routine (e.g., placed in a bag), solidifying the convenience and completeness of the two-part system as an effortless lifestyle solution.
[08]
The structural pattern this video runs on
Framework
The Two-Step Solution
Demonstrating a complete solution by presenting two complementary products: one for initial application and one for convenient maintenance or re-application.
The Foundation Layer
Isolates the first product, defines its role as the initial application with a clear action verb ('Aplica'), and showcases its primary feature and texture.
The Reinforcement Layer
Isolates the second product, defines its role as the re-application or maintenance step with a corresponding action verb ('Reaplica'), and showcases its key benefit of convenience.
Combo imbatible para proteger tu piel del sol: 1️⃣ Fusion Water MAGIC: para una primera aplicación ligera, invisible y de uso diario. 2️⃣ Bruma Facial: para reaplicar fácilmente, incluso sobre maquillaje y con efecto fijador. Porque aplicar tu fotoprotector por la mañana no es suficiente: con el paso de las horas, la protección disminuye y la piel queda más expuesta al daño solar acumulativo. ¿Eres de las que no se olvida de reaplicar? 👀
title · beginning
La combinación perfecta de ISDIN para el rostro
informational · middle
Aplica Fusion Water MAGIC
informational · middle
Protección Full Spectrum de textura ultraligera
informational · middle
Reaplica Bruma Facial SPF50
informational · middle
Bruma facial invisible con alta protección