@madein
Instagram · Vlog
@madein How well do you know your burgers?
Trending short videosComparing four different burger styles
The edit1 shot · 5 text
Shots Text0:48
Performance
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- Outlier
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- Length · 17 May 2026
- 0:48
Video #29251 · Vlog
Comparing four different burger stylesfrom @madein
[01]
Overview
The creator provides a visual guide to different burger terminology by demonstrating the step-by-step cooking process for four distinct styles: a classic smash burger, an Oklahoma onion burger, a patty melt on rye bread, and a thick-patty tavern burger.
[02]
Simple outline
- 1Define the standard
- 2Introduce a key variation
- 3Showcase a structural change
- 4Reveal the antithesis
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
BURGER TERMS
Verbal hook · 30%
Here are some burger terms to know.
Visual hook · 35%
A close-up shot of a finished, juicy cheeseburger being lifted off a hot griddle with a spatula.
[06]
Hook template
Steal this for your own video
Here are some terms you need to know.
- — Here are some real estate terms you need to know.
- — Here are some gym terms you need to know.
- — Here are some investing terms you need to know.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct, declarative statement that promises to teach the viewer a set of specialized terms related to a familiar topic, creating an immediate knowledge gap.
Payoff
A final, satisfying visual reveal that proves the core characteristic of the last and most distinct category presented, delivering a strong sensory conclusion.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Definitional Cascade
To systematically define and differentiate variations of a common subject by introducing one key change at a time, escalating from a familiar baseline to its complete opposite.
- 1
The Common Ground
Establishes the most well-known or foundational example of the subject, defining its core characteristics and creating a baseline for comparison that grounds the viewer.
- 2
The Specificity Twist
Introduces the first variation, which modifies the baseline with a single, distinct change in an ingredient or process, thereby defining a new sub-category.
- 3
The Rule-Breaker
Presents a more significant deviation that alters a fundamental structural component of the baseline (e.g., changing the container or primary material), defining a hybrid or adjacent category.
- 4
The Antithesis
Concludes by defining a version that is the methodological opposite of the initial baseline, providing a strong contrast and completing the definitional spectrum.
Themes
Techniques
Trends
Post caption
How well do you know your burgers?
Text overlays
title · beginning
BURGER TERMS
informational · middle
smash burger
informational · middle
oklahoma onion burger
informational · middle
patty melt
informational · end
tavern burger
Transcript
Tier are some burger terms to know. If you start your burger with a ball of beef and smash it on a hot griddle so it gets that crisp lacy finish, that is called a smash better, which we all know. It typically has a toasted bun and pretty classic American toppings. Now if you were to smash your burger and top it with a mound of paper thin onions, that would be an Oklahoma onion better. And you would cook it more slowly until the onions got soft and caramelized. If you're a purist, you would leave it as is, but if you're more new school, you might top it with cheese. And the bun is never toasted, always steamed on top. Now if you were to smash your burger and top it with worse instead of american and used griddled rye instead of a bun, that would be a patty melt. Now if you didn't smash your burger at all and instead formed it into a super thick patty and topped it with things like mushrooms, bacon, aioli, that would be a tavern burger or sometimes it's called a pub burger and either way it should be pink in the middle.