Viral Hooks
Trending short videosIronic horror story list over baby
L

@lesleyannemurphy

Instagram · One Shot

@lesleyannemurphy I had a double mastectomy at 29 years old to prevent cancer. Because of this, I can’t breastfeed. Insurance: “Here’s a free breast pump.” 🙃 Newsflash: You can’t pump without breasts🥴 Also insurance: “We won’t cover formula.”😘 Make it make sense(!!!) Thanks to @Bobbie and @the_breasties who are heading to Capitol Hill this week to advocate for Connie’s Bill which would create a pilot to cover donor milk and infant formula for those who medically can’t breastfeed due to cancer, maternal loss, and other medical necessity. 💥Please help! Comment CHANGE and I’ll DM you the link to write your reps about Connie’s Bill. Share this post. Write your representatives. Push for insurance coverage of formula and donor milk for those who’ve had a double mastectomy-whether for prevention or because of breast cancer.

View original on Instagram

The edit1 shot · 1 text
Shots Text0:08

Performance

Views
473.9K
Likes
4.7K
Comments
357
Engagement
1.1%
Outlier
9.9×
Length · 19 May 2026
0:08

Video #29258 · One Shot

Ironic horror story list over babyfrom @lesleyannemurphy

[01]

Overview

The creator holds her newborn baby in a hospital bed while a text overlay lists her "top 5 horror stories." The list details her BRCA2 diagnosis, double mastectomy, and the irony of receiving a free breast pump from insurance while being denied formula coverage, culminating in the point that nobody seems to care about these issues.

[02]

Simple outline

  1. 1Present provocative premise
  2. 2Establish empathetic backstory
  3. 3Introduce absurd contradiction
  4. 4Deliver thesis punchline

[03]

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[04]

Classification

Format
One Shot
Concepts
Listicle One ShotVulnerable Monologue
Elements
Text OverlayTitle Text HookMood Music
Account
Personal Brand
Topics
Women's HealthMotherhoodSocial ActivismHealth

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 90%

My top 5 horror stories

Visual hook · 10%

An intimate close-up of a mother holding her newborn baby in a hospital setting. The tender and emotional human interest visual immediately captures attention and contrasts sharply with the text overlay.

[06]

Hook template

Steal this for your own video

My top [number] horror stories about [topic].

  • — My top 5 horror stories about postpartum care.
  • — My top 3 horror stories about buying a first home.
  • — My top 7 horror stories about starting a small business.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A text overlay presenting a high-stakes or intriguing premise (e.g., "top 5 horror stories") that is emotionally juxtaposed with the background visual to create immediate curiosity.

Payoff

The final point in the "list" (5) functions as a punchline and thesis statement, delivering a concise and powerful conclusion that resolves the narrative tension and provides a clear, memorable takeaway.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The List-as-Punchline

Using the format of a numbered list to tell a linear story that builds from a serious, empathetic setup to an absurd or ironic twist, culminating in a final point that serves as a punchline and re-frames the entire narrative.

  1. 1

    The Empathetic Setup

    The initial points in the "list" (1-2) establish a serious, relatable, or tragic context, building audience empathy and grounding the narrative in a high-stakes reality.

  2. 2

    The Narrative Pivot

    A subsequent point in the "list" (3) introduces a jarring, illogical, or unexpected element that fundamentally shifts the story's tone from tragedy to systemic absurdity.

  3. 3

    The Compounding Problem

    The next point in the "list" (4) demonstrates the direct, frustrating consequence of the pivot point, escalating the conflict and highlighting the systemic failure.

Themes

  • Healthcare system failures
  • Maternal health
  • Advocacy
  • Personal struggle
  • Resilience

Techniques

  • Juxtaposition
  • Personal storytelling
  • Text-based narrative

Trends

  • Advocacy through personal stories
  • Text-driven video narratives

Post caption

I had a double mastectomy at 29 years old to prevent cancer. Because of this, I can’t breastfeed. Insurance: “Here’s a free breast pump.” 🙃 Newsflash: You can’t pump without breasts🥴 Also insurance: “We won’t cover formula.”😘 Make it make sense(!!!) Thanks to @Bobbie and @the_breasties who are heading to Capitol Hill this week to advocate for Connie’s Bill which would create a pilot to cover donor milk and infant formula for those who medically can’t breastfeed due to cancer, maternal loss, and other medical necessity. 💥Please help! Comment CHANGE and I’ll DM you the link to write your reps about Connie’s Bill. Share this post. Write your representatives. Push for insurance coverage of formula and donor milk for those who’ve had a double mastectomy-whether for prevention or because of breast cancer.

Text overlays

  • informational · throughout

    My top 5 horror stories 1. BRCA2 diagnosis 2. Having a double mastectomy 3. Getting a free breast pump 4. No formula coverage 5. Nobody giving a sh*t about numbers 1-4

Ironic horror story list over baby | Viral Hooks