@bobbie
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@bobbie Help us introduce Connie’s Bill. Connie was an Army vet, a wife, and a mother to Isla and Declan. She was battling breast cancer while pregnant with her second child. Like thousands of families across the U.S., she and her husband Matt were figuring out how to afford formula, pay medical bills, and navigate time off work for treatment—and with a newborn and a toddler at home. Connie was also one of the first recipients of our donation initiative that provided free formula to moms with breast cancer. We officially launched our Bobbie Breasties program in partnership with @the_breasties in 2021 to provide a year of free infant formula to parents with breast and gynecologic cancers. We created it after learning the Affordable Care Act provides a free breast pump—but not infant formula or donor milk for those who medically can’t breastfeed because of cancer. When Bobbie stepped in to provide them with a year of free formula, it meant Matt could work less and be home more. But it meant so much more than that to Connie. “It borders impossible to put into words what transpired; the events, the timeline, the feelings, and what the consequences of all of that would be. We can speculate but we simply don’t know. Connie was on a mission and Bobbie was right there to answer the call and my son is better for it.” - Matt, Connie’s husband. Connie passed away in 2025. But her story doesn’t end there. We co-created a bill, the Constance C. McDaniel Medically Necessary Infant Formula and Donor Milk Act (aka Connie’s Bill) and we’re taking it to Congress to fix this coverage gap. Our goal is to send 5,000 letters to Congress—and we already wrote yours for you. Comment CONNIE and we’ll DM you the link to send it to your rep. P.S. The Bobbie Breasties program was our very first impact initiative—before Bobbie for Change, before the lobby days, before any of it. Families like Connie’s are the reason we do what we do, and our community of parents is the reason we can. Every purchase helps us show up for them. To every Bobbie parent: thank you.
