Viral Hooks
Trending short videosRetro tinned fish box collaboration
A

@audreyhobert

Instagram · Carousel

@audreyhobert Me plus the fishwife trout. Dreams realized. This is what it’s all about Thank you fishwife and @kyyyyyyyyyyyyyyyyyyyyle on packaging design Avail for purchase on tour, and on my store at audreyhobert.net and eatfishwife.com

View original on Instagram

Performance

Views
770K
Likes
51.3K
Comments
239
Engagement
6.7%
Outlier
36.1×

Video #30882 · Carousel

Retro tinned fish box collaborationfrom @audreyhobert

[01]

Overview

This is a product photograph showcasing a special edition box of Fishwife's smoked rainbow trout. The packaging features musician Audrey Hobert in a retro, cereal-box-inspired design, highlighting a brand collaboration with a humorous and nostalgic aesthetic.

[03]

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[04]

Classification

Format
Carousel
Concepts
Product PromoThemed AnnouncementBrand Showcase
Elements
Retro AestheticThematic Staging
Account
BrandPersonal Brand
Topics
FoodCPGPackagingBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 25%

Me plus the fishwife trout. Dreams realized.

Visual hook · 75%

The visually arresting, retro-style product packaging that mimics a vintage cereal box for a tinned fish product. The bright colors, nostalgic design, and humorous text create a strong pattern interrupt.

[06]

Hook template

Steal this for your own video

Show your [product category] in a [nostalgic era]-inspired package, framed front-and-center against a [bright contrasting] background.

  • — Show your coffee beans in a 1980s arcade-inspired package, framed front-and-center against a neon pink background.
  • — Show your skincare serum in a 1950s diner-inspired package, framed front-and-center against a turquoise background.
  • — Show your dog treats in a retro comic-book-inspired package, framed front-and-center against a bold yellow background.

Themes

  • Nostalgia
  • Collaboration
  • Humor
  • Brand Personality

Techniques

  • Product Photography
  • Graphic Design

Trends

  • Brand x Creator Collabs
  • Retro/Vintage Branding

Post caption

Me plus the fishwife trout. Dreams realized. This is what it’s all about Thank you fishwife and @kyyyyyyyyyyyyyyyyyyyyle on packaging design Avail for purchase on tour, and on my store at audreyhobert.net and eatfishwife.com