@okaycoolgigi
Instagram · Prop Yap
@okaycoolgigi 🍅 MAKING AN ELOISE TOMATO BASED SOURDOUGH LOAF #eloise #sourdough #sourdoughbread #sourdoughstarter #homemadebread
Trending short videosMaking sourdough with tomato sauce
The edit1 shot · 0 text
Shots2:54
Performance
- Views
- 3.1M
- Likes
- 178.9K
- Comments
- 616
- Engagement
- 5.8%
- Outlier
- 17.8×
- Length · 12 Jul 2026
- 2:54
Video #36040 · Prop Yap
Making sourdough with tomato saucefrom @okaycoolgigi
[01]
Overview
The creator announces she is making sourdough bread by replacing the water with tomato sauce. She humorously refers to her sourdough starter, Eloise, as an 'Italian' like herself. She pours the tomato sauce into a large bowl, realizes she might not have enough, and adds water to the bottle to rinse out the remaining sauce. After adding the sourdough starter, she discovers she doesn't have the required amount but proceeds anyway, mixing the ingredients with a dough whisk and expressing doubt about the outcome.
[02]
Simple outline
- 1State unconventional premise
- 2Encounter first obstacle
- 3Apply relatable solution
- 4Encounter second obstacle
- 5End with cliffhanger result
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 45%
I'm replacing Eloise's water for sauce.
Visual hook · 55%
The creator holds up two contrasting items: a mason jar of sourdough starter and a bright red bottle of tomato sauce, immediately creating a visual question about their combination.
[06]
Hook template
Steal this for your own video
Hold up next to to visually tease a recipe swap nobody sees coming.
- — Hold up a can of cola next to a stick of butter to visually tease using soda instead of liquid in a brownie recipe.
- — Hold up a jar of pickle brine next to a bag of all-purpose flour to visually tease replacing water in homemade pasta.
- — Hold up a bottle of hot sauce next to a carton of eggs to visually tease swapping milk for hot sauce in scrambled eggs.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An immediate declaration of a bizarre and questionable substitution in a familiar process, creating instant curiosity about the outcome.
Payoff
A 'Cliffhanger Verdict' where the creator assesses the initial result of the experiment and declares it looks wrong, leaving the narrative unresolved and prompting audience engagement and speculation.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Relatable Failure
Documenting an unconventional experiment by highlighting a series of relatable mistakes and frustrations, culminating in an unresolved, problematic outcome to drive engagement.
- 1
The Absurd Premise
Clearly and concisely state the unconventional experiment being attempted, immediately establishing the video's unique hook and the central conflict.
- 2
Comedic Justification
Personify an element of the process and use humor or cultural stereotypes to provide a lighthearted rationale for the absurd premise, building character and rapport.
- 3
The First Complication
Introduce a minor, common problem or miscalculation (e.g., running out of an ingredient) to build tension and establish the creator's fallibility.
- 4
The Relatable Hack
Solve the first complication using a common, un-glamorous, or culturally specific trick, enhancing relatability and audience connection.
- 5
The Second Complication
Introduce another, more significant error or shortage, escalating the sense that the experiment is destined to fail and compounding the creator's relatable struggle.
- 6
Shared Frustration
Directly address the audience, breaking the fourth wall to voice annoyance and create a bond over the shared experience of things going wrong.
Themes
Techniques
Trends
Post caption
🍅 MAKING AN ELOISE TOMATO BASED SOURDOUGH LOAF #eloise #sourdough #sourdoughbread #sourdoughstarter #homemadebread
Transcript
I'm replacing Eloise's water for sauce. She's Oh. She's the Gabagool Italian best like her better. Best like the motherland. I'm literally just one to one replacing the water for sauce. Is this gonna be enough? Oh, oh my good. This won't be enough. Okay. So maybe I'm gonna need some more better. So you know what? We're just gonna do what the good Italians do when we shake the shit out of it. Now that we got a tomato bad, if you get sprayed by a skunk Oh, Eloise, if you might have gotten sprayed by a skunk, this is perfect. I might no have enough of Eloise. I always think I might no, but she's a heavy girl. One up. I don't have enough. That's okay. I'm annoyed just like you. Like, I never have enough. This too shall pass. Mix up. This don't look right. That don't look