@gettymuseum
Instagram · Greenscreen Talking Head
@gettymuseum We're kicking off giving season by giving away free art! Specifically, 88,000 downloadable artworks available are free for any purpose you’d like under Creative Commons Zero (CC0). Watch to learn how to access and download. 🎨 For more on art, history, and culture, follow us @gettymuseum.
Performance
Video #32540 · Greenscreen Talking Head
[01]
The creator begins with a comedic skit about giving away art, then explains the Getty Museum's open content program which makes 88,000 artworks free to use. She provides a step-by-step screen-recorded tutorial on how to search, filter, and download the art from the Getty website, and then showcases various creative ways to use the downloaded images, such as for a themed party, custom apparel, and home decor, before ending with a call-to-action to visit the collection's URL.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 30%
We're giving away free art!
Visual hook · 70%
A woman stands outdoors in front of a modern building holding a large, classically framed painting, creating an unusual juxtaposition that immediately raises questions.
[06]
Steal this for your own video
Stand outside a holding an oversized, traditionally framed , creating a striking old-meets-new visual contrast.
[07]
The promise the opener makes, and how the video pays it back
Hook
An attention-grabbing, slightly absurd scenario that misdirects the viewer about the video's true purpose, creating an immediate question that needs answering.
Payoff
A direct and clear Call to Action that provides the specific location (e.g., a URL) for the viewer to immediately act on the information and empowerment they've just received.
[08]
The structural pattern this video runs on
Framework
The Value-Bomb Tutorial
To introduce a valuable, free resource by first creating a surprising hook, then providing a clear tutorial on how to access it, and finally inspiring action by showcasing a wide range of creative applications.
The Reframe & Reveal
The narrator quickly debunks the hook's false premise and immediately presents the core value proposition—a massive, free, and unrestricted resource. This beat establishes the video's true purpose and hooks the viewer with a high-value offer.
The 'How-To' Walkthrough
The video shifts into a direct, step-by-step tutorial, visually guiding the viewer through the exact process of accessing the resource. This provides immediate utility and empowers the viewer.
The Tangible Demonstration
The narrator showcases a single, relatable, and creative application of the resource from start to finish. This grounds the abstract value in a concrete, inspiring example.
The Imagination Cascade
A rapid-fire montage of diverse, often humorous or unexpected, potential uses for the resource. This beat is designed to broaden the viewer's perspective and spark their own creativity.
The Authority Pivot
The scope of application is expanded to include more professional, high-stakes, or commercial uses, adding a layer of legitimacy and widening the potential audience.
We're kicking off giving season by giving away free art! Specifically, 88,000 downloadable artworks available are free for any purpose you’d like under Creative Commons Zero (CC0). Watch to learn how to access and download. 🎨 For more on art, history, and culture, follow us @gettymuseum.
informational · middle
STEP 1: Search! getty.edu/art/collection
informational · middle
STEP 2: Filter! By "Open Content"
informational · middle
STEP 3: DOWNLOAD!
call-to-action · end
Head to getty.edu/art/collection because...
We are giving away free art. Oh, thanks. Hey. Don't worry, Lilia. It's not the real thing. The museum's collection was recently upgraded to CC tier status, meaning you can download, edit, and repurpose 88,000 artworks from Getty in high resolution with no legal restrictions. Here's how to access. First, search for what you'd like on our collection pages online. Next, click the open content better, then start downloading. You can search by artist name, type of artwork, or other keywords. To celebrate, I'm Van going to throw myself an Iris's party. Mhmm. Better the fun doesn't stop there. Remember, you can use these for any purpose you want. Hey, are you talking to someone? Wanna hang a Monet in your home? That's cool. Lovely Venus on leggings? Love that. Bernini on a bandana? Beautiful. Cezanne car cover? Cool. Anything you find inspiring is yours. Wanna use our art in your movie or TV show? Go ahead. Wanna use our art in your art? That's great too. Head to getty.edu/art/collection because