@shannonmckinstrie Ep 1: Your Content Playdate 🎨📱 I know this whole content thing can feel intimidating (whether you’re a new creator or have been doing it a while), so welcome to the side of Instagram where we make content creation the fun part 🥳
And as a mom, what’s better than a playdate outside? So for episode 1, that’s just what we did.
But before you say, “But Shannon, that’s only five shots…how is that a month’s worth?”
If we were on this walk together we would do about 5 quick (7-10 seconds max) different shots of each.
And my rule is always: if you take a video, take a photo, too. And vice versa!
Suddenly five shots turn into 20+ pieces of content sitting in your camera roll in less than 10 mins 📸
And pleaseeeee reuse them!! I use the same B-roll for MONTHS. New hook + old clip = brand new content. Nobody is keeping track of how many times you used that same walking clip…I promise.
REMEMBER: the goal isn’t to spend your life creating content. It’s to get really good at collecting it while you’re already living your life.
I’ll keep showing you how 🤝 MUCH more to come.
Soooo same time next week for another Content Playdate? 🎨 YAY! (And let me know what you’d like to see next in this new series!!)
PS…want help with the hooks to put over these B-roll shots and photos?? Comment HOOKED UP and I’ll send you my brand new free guide + training with viral hooks, captions, and exactly how to make them 🎨
(be sure you’re following @shannonmckinstrie so the link goes through 🤗)
#contenttips #contentcreatortips #contentcreationtips
Creator teaches five B-roll shotsfrom @shannonmckinstrie
[01]
Overview
The creator acts as a guide on a 'content playdate,' walking the viewer through a tutorial on how to capture five distinct and reusable B-roll shots during a single outdoor walk. For each shot, she explains the technique, demonstrates how to film it using a phone, and shows viral social media examples as proof of concept, aiming to teach creators how to efficiently batch content.
WELCOME TO YOUR CONTENT PLAYDATE Episode 1: Let's make months of B-roll on one walk *no talking required*
Verbal hook · 15%
Welcome to your content play date.
Visual hook · 30%
A first-person point-of-view shot of a hand opening a front door, revealing the creator inside who welcomes the viewer in. This creates an immersive and personal entry into the video.
[06]
Hook template
Steal this for your own video
Episode [number]: How to make [large output] from one [small input] (*[reassuring caveat]*)
— Episode 1: How to make a month of content from one afternoon walk (*no talking required*)
— Episode 1: How to make 30 meals from one grocery haul (*no cooking skills required*)
— Episode 1: How to make a full portfolio from one photo session (*no studio required*)
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera, personal welcome that breaks the fourth wall, inviting the viewer into a shared experience and immediately establishing a friendly, informal tone.
Payoff
A direct-to-camera closing that reinforces the initial friendly framing and includes a call-to-action that creates a series loop, encouraging viewers to return for future content.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The 'Playdate' Tutorial
Framing a step-by-step tutorial as a friendly, collaborative session with the viewer. The creator acts as a guide, teaching a series of related skills and proving the value of each one with real-world examples, all within a single, continuous activity.
1
The Value Proposition
Clearly states the high-value outcome the viewer will achieve by the end of the video (e.g., 'months of B-roll on one walk'), setting expectations and providing a strong reason to keep watching.
2
Technique 1: The Foundation
Introduces and demonstrates the simplest, most fundamental skill in the series, establishing the core teaching pattern.
3
Technique 2: The Dynamic Twist
Presents a second skill that builds upon or adds a variation to the first, increasing complexity and demonstrating versatility.
4
Technique 3: The Context Shift
Changes the physical environment or context to introduce a new type of skill, keeping the visual narrative fresh and expanding the tutorial's scope.
5
Technique 4: The Solo Solution
Addresses a common viewer pain point (e.g., not having help) and presents a specific technique as the direct, empowering solution.
6
Technique 5: The Trend Tap-in
Teaches a final skill that directly relates to a current, popular content trend, providing timely and immediately applicable value.
Themes
Education
Productivity
Content Strategy
DIY
Techniques
Direct-to-camera instruction
Picture-in-picture demonstration
Use of wide-angle lens (.5x)
Social proof examples
Trends
B-roll for Reels
Fisheye text effect
Post caption
Ep 1: Your Content Playdate 🎨📱 I know this whole content thing can feel intimidating (whether you’re a new creator or have been doing it a while), so welcome to the side of Instagram where we make content creation the fun part 🥳
And as a mom, what’s better than a playdate outside? So for episode 1, that’s just what we did.
But before you say, “But Shannon, that’s only five shots…how is that a month’s worth?”
If we were on this walk together we would do about 5 quick (7-10 seconds max) different shots of each.
And my rule is always: if you take a video, take a photo, too. And vice versa!
Suddenly five shots turn into 20+ pieces of content sitting in your camera roll in less than 10 mins 📸
And pleaseeeee reuse them!! I use the same B-roll for MONTHS. New hook + old clip = brand new content. Nobody is keeping track of how many times you used that same walking clip…I promise.
REMEMBER: the goal isn’t to spend your life creating content. It’s to get really good at collecting it while you’re already living your life.
I’ll keep showing you how 🤝 MUCH more to come.
Soooo same time next week for another Content Playdate? 🎨 YAY! (And let me know what you’d like to see next in this new series!!)
PS…want help with the hooks to put over these B-roll shots and photos?? Comment HOOKED UP and I’ll send you my brand new free guide + training with viral hooks, captions, and exactly how to make them 🎨
(be sure you’re following @shannonmckinstrie so the link goes through 🤗)
#contenttips #contentcreatortips #contentcreationtips
Text overlays
title · beginning
WELCOME TO YOUR CONTENT PLAYDATE
title · beginning
Episode 1: Let's make months of B-roll on one walk
*no talking required*
informational · beginning
All clips I'm showing you can be 7-10 seconds...
informational · beginning
Shot 1: Feet walking
Shoot in .5x and keep phone level and parallel to the ground and walk
contextual · beginning
Viral example:
informational · middle
Shot 2: The .5 Whip It
Shoot in .5x and keep arm extended. Start with feet walking then whip to show your face.
informational · middle
Shot 3: Scenic Pan
Keep phone at eye or chest level and slowly pan left to right or right to left
informational · middle
Shot 4: The walk by
Prop your phone somewhere stable, shoot in .5x, press record, and walk into and out of the frame
informational · end
Shot 5: Selfie
Snap a selfie of yourself and keep lots of space over your head. You can use these for carousels, a Reel, a static image with music, whatever's trending etc.
informational · end
*done with the fisheye text effect in Edits
Transcript
Welcome to your content play date. Give me your phone. I made you some coffee. I figured today we no on a walk because it's so nice out. We can get, like, months worse of b roll and a quick walk. Let's go. Alright. First shot, you're gonna shoot in point five and just rank. Coffee's for aesthetics. You can literally use this for b roll with a bunch of text on top. You can use this clip over and over again. Now the next one I like to call the whip it. So what you're gonna do is you're gonna take your phone. Again, same thing as your best, but now you're gonna flip it. Always at point five. Best looks more crisp and clean. Use it for simple b roll reels, vlogs. Let's go a little further where it's cute. Now let's get a scenic view that we can use for b rolls again with quotes, thoughts. You can shoot one x or point five. I'll do one x this time. You're just gonna go left to right, slowly pan. I was pretending you worse on a content play date, and you have no one to help you with content. Here's what you're gonna do. You're gonna literally drop your phone, put it on the ground. No one cares. No one knows. Last one of them is snack time. I know you've seen this trend everywhere. A fish eye text with the blue sky. So here, we're gonna show you exactly how to do it. So I'm literally just holding the phone right tier, and I have plenty of space over my head. Here we go. Done. Here's your phone. I got you some snacks for the road. Same time next week?
