@estellelebourgeois_
TikTok · Prop Yap
@estellelebourgeois_ 🚨NEW MASCARA ROUTINE!! this is insane (& half off right now with a free curler) #tartelashprimer #tartelashcocktail #tartemakeup #makeup #tartetubingmascara
Trending short videosTrying new mascara, showing results
The edit1 shot · 2 text
Shots Text1:07
Performance
- Views
- 3.9M
- Likes
- 37.7K
- Comments
- 110
- Engagement
- 1%
- Outlier
- 13×
- Length · 18 Feb 2026
- 1:07
Video #33434 · Prop Yap
Trying new mascara, showing resultsfrom @estellelebourgeois_
[01]
Overview
The creator tries the Tarte lash primer and tubing mascara for the first time on camera. She begins by curling her lashes, then applies the white primer, commenting on its appearance and texture. After letting it dry, she applies the black tubing mascara over the primer, showing her genuine surprise and excitement at the immediate length and volume, and uses an image overlay to show a before-and-after comparison. She finishes by applying it to the other eye and concludes with a strong recommendation for the product duo.
[02]
Simple outline
- 1Pose dramatic question
- 2Introduce two-part solution
- 3Showcase unusual first step
- 4Reveal dramatic transformation
- 5Deliver enthusiastic verdict
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
discovering the Tarte lash duo>>
Verbal hook · 50%
Hello? Why didn't I know about this sooner?
Visual hook · 15%
An extreme close-up shot of the creator applying mascara directly to her eyelashes, showing the immediate application process.
[06]
Hook template
Steal this for your own video
Why did nobody tell me about sooner?
- — Why did nobody tell me about rice water for hair growth sooner?
- — Why did nobody tell me about the debt snowball method sooner?
- — Why did nobody tell me about zone 2 cardio for fat loss sooner?
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A combination of a rhetorical question expressing regret ('Why didn't I know about this sooner?') and a visually jarring 'problem state' (white lashes) that creates immediate intrigue and a desire for resolution.
Payoff
A definitive, enthusiastic endorsement of the solution ('This is gonna be my new mascara routine'), reframing it as a new personal standard and recommending it to others who face the same initial problem.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Two-Step Transformation
Demonstrating the surprising efficacy of a multi-part solution by highlighting the unusual nature of the first step to build suspense for a dramatic final reveal.
- 1
The Mission Statement
Clearly defines the products/method being tested and the intended outcome ('try out the primer and the tubing mascara duo... see what all the hype's about'), setting clear expectations for the viewer.
- 2
The Unconventional Setup
The creator applies the first, unusual-looking part of the solution (the white primer), commenting on its strangeness ('It looks like I got frostbite') to build suspense and viewer skepticism.
- 3
The Intermediate Proof
After the first step, the creator expresses surprise at the partial result ('This is actually insane'), validating the unconventional process and increasing anticipation for the final outcome.
- 4
The Final Transformation
The creator applies the second part of the solution (the black mascara), completing the visual transformation from the 'problem state' to the 'solved state'.
- 5
The Rationale Reveal
The creator articulates a specific, relatable problem that the solution solves ('my mascara will always come off like the tip of my lashes'), providing a logical justification for the dramatic results.
- 6
The Undeniable Evidence
A direct before-and-after comparison is presented to visually confirm the effectiveness of the solution.
Themes
Techniques
Trends
Post caption
🚨NEW MASCARA ROUTINE!! this is insane (& half off right now with a free curler) #tartelashprimer #tartelashcocktail #tartemakeup #makeup #tartetubingmascara
Text overlays
contextual · beginning
discovering the Tarte lash duo>>
contextual · middle
before
Transcript
Hello? Why didn't I know about this sooner? It looks like I got frostbite. I've never used an eyelash primer before rank I've heard so much good stuff about the tubing mascara by Tarte. So we're gonna try out the primer and the tubing mascara duo. And we're gonna see what all the hype's about. I'm gonna curl my eyelashes worst, of course. Course. Going in first with their primer. This goes on before your mascara. And it goes on white. Oh my gosh. This is crazy. Okay. The other eye. I good see how this could help like adding so much volume to your mascara. It's putting on like a layer of thickness before before you put your mascara on. This is actually insane. That's probably enough. I think I need to let these dry a little bit longer. Now for the tubing mascara. Look how pretty the packaging is. Oh, okay. Yeah. Like this I know this is gonna work. I feel like the biggest problem I have with my eyelashes is that my mascara will always come off like the tip of my lashes no it makes them look shorter. But the primer helps so much to keep the product on the top from falling off. The length on this eyelash no, I swear that was not there before. Okay. Second eye. This is crazy. I have not seen my lashes this long before. Yeah. So this is gonna be my new mascara routine. If you struggle getting length and volume with your mascara, I would be shocked that this duo let you down. Bye, guys.