@estellelebourgeois_
TikTok 路 Prop Yap
@estellelebourgeois_ 馃毃NEW MASCARA ROUTINE!! this is insane (& half off right now with a free curler) #tartelashprimer #tartelashcocktail #tartemakeup #makeup #tartetubingmascara
Trending short videosTrying a two-step mascara routine
The edit1 shot 路 3 text
Shots Text1:07
Performance
- Views
- 3.9M
- Likes
- 37.6K
- Comments
- 110
- Engagement
- 1%
- Outlier
- 13.8脳
- Length 路 18 Feb 2026
- 1:07
Video #33129 路 Prop Yap
Trying a two-step mascara routinefrom @estellelebourgeois_
[01]
Overview
The creator tries a two-step mascara system for the first time. She introduces the Tarte lash primer and tubing mascara, curls her lashes, and then applies the white primer, commenting on its appearance. After drying the primer with a fan, she applies the black tubing mascara, expresses surprise at the immediate length and volume, shows a before-and-after comparison, and concludes by recommending the product duo.
[02]
Simple outline
- 1Present a visual anomaly
- 2Demonstrate the transformation process
- 3Reveal the dramatic result
- 4Deliver an enthusiastic verdict
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook 路 35%
discovering the Tarte lash duo>>
Verbal hook 路 50%
Hello? Why didn't I know about this sooner?
Visual hook 路 15%
An immediate close-up shot of the creator actively applying mascara to her eyelashes, creating instant action and focus on the product.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Generate immediate curiosity by posing a question of disbelief ('Why didn't I know about this?') paired with a visually jarring or unusual image (white lashes) that begs for an explanation.
Payoff
Deliver a conclusive, enthusiastic endorsement that resolves the initial mission. The creator declares the subject a new personal staple and offers a direct recommendation to viewers with a specific problem, solidifying its value.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Unorthodox Transformation
Demonstrating a product's surprising effectiveness by showcasing a visually strange or counter-intuitive intermediate step that leads to a dramatic final result.
- 1
The Mission Statement
Establish the video's premise by introducing the subject (a product duo) and framing the demonstration as a test to see if it lives up to its hype, creating a clear objective for the viewer to follow.
- 2
The Unorthodox Method
Demonstrate the first part of the process, focusing on a visually strange or counter-intuitive step (applying a white base). The creator's real-time reaction of surprise amplifies suspense and makes the viewer question the outcome.
- 3
The Split-Screen Proof
Execute the final step of the transformation on only one side. This creates a powerful, live side-by-side comparison that serves as the primary evidence of efficacy and delivers a major payoff mid-video.
- 4
The Final Confirmation
Complete the process by applying the method to the other side, confirming the initial result was consistent and creating the final, satisfying full-look reveal.
Themes
Techniques
Post caption
馃毃NEW MASCARA ROUTINE!! this is insane (& half off right now with a free curler) #tartelashprimer #tartelashcocktail #tartemakeup #makeup #tartetubingmascara
Text overlays
contextual 路 beginning
discovering the Tarte lash duo>>
contextual 路 middle
before
contextual 路 middle
after
Transcript
Hello? Why didn't I know about this sooner? It looks like I got frostbite. I've never used an eyelash primer before rank I've heard so much good stuff about the tubing mascara by Tarte. So we're gonna try out the primer and the tubing mascara duo. And we're gonna see what all the hype's about. I'm gonna curl my eyelashes worst, of course. Course. Going in first with their primer. This goes on before your mascara. And it goes on white. Oh my gosh. This is crazy. Okay. The other eye. I good see how this could help like adding so much volume to your mascara. It's putting on like a layer of thickness before before you put your mascara on. This is actually insane. That's probably enough. I think I need to let these dry a little bit longer. Now for the tubing mascara. Look how pretty the packaging is. Oh, okay. Yeah. Like this I know this is gonna work. I feel like the biggest problem I have with my eyelashes is that my mascara will always come off like the tip of my lashes no it makes them look shorter. But the primer helps so much to keep the product on the top from falling off. The length on this eyelash no, I swear that was not there before. Okay. Second eye. This is crazy. I have not seen my lashes this long before. Yeah. So this is gonna be my new mascara routine. If you struggle getting length and volume with your mascara, I would be shocked that this duo let you down. Bye, guys.