@estellelebourgeois_
TikTok 路 Prop Yap
@estellelebourgeois_ my lash routine! half off rn with a free lash curler rn!!馃き #eyelashroutine #longeyelashes #tartelashduo #mascara #longeyelashroutine
Trending short videosMascara routine before and after
The edit1 shot 路 5 text
Shots Text0:44
Performance
- Views
- 3M
- Likes
- 31.1K
- Comments
- 65
- Engagement
- 1%
- Outlier
- 133.9脳
- Length 路 24 Feb 2026
- 0:44
Video #46160 路 Prop Yap
Mascara routine before and afterfrom @estellelebourgeois_
[01]
Overview
The creator demonstrates her updated lash routine by first showing a before and after comparison. She introduces the Tarte mascara duo, explains the benefits of the primer, applies it, and then applies the tubing mascara on top, showcasing the dramatic lengthening and volumizing effect. She concludes by stating how quick the routine is and provides a call-to-action with a discount offer.
[02]
Simple outline
- 1Hook with final result
- 2Demonstrate the 'secret' technique
- 3Justify with time-saving claim
- 4Close with urgent offer
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
before:
Verbal hook
This is before and this is after.
Visual hook
The creator points to her eyes, creating a direct visual comparison between her lashes with and without the product.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An immediate visual comparison between the 'before' state and the 'after' state to establish a high-stakes transformation and create an instant 'how-to' question.
Payoff
A direct call to action that leverages scarcity or a limited-time offer (e.g., discount, free gift) to convert viewer interest into immediate action.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Problem-Solved Tutorial
A rapid demonstration of a product-based solution that hooks with the final result, details a unique multi-step process, justifies its value through efficiency, and closes with an urgent call to action.
- 1
The 'Holy Grail' Reveal
The specific product/tool is introduced as the key to the transformation, positioning it as a long-sought-after solution.
- 2
The Foundational Step
The first part of the process is demonstrated, with narration focused on explaining why this step is critical for the final outcome (e.g., preparation, adhesion, support).
- 3
The Pro-Tip Interlude
A brief, unexpected, or specialized action is inserted into the process, which elevates the creator's authority and adds a memorable 'trick' for the viewer to adopt.
- 4
The Real-Time Transformation
The main step of the process is executed, with the camera focused on the visible change as it happens. Narration reinforces the dramatic effect in real-time.
- 5
The Efficiency Proof
The creator quantifies the speed and ease of the new method, often by contrasting it with a previous, more laborious process, thereby solving a common user pain point.
Themes
Techniques
Trends
Post caption
my lash routine! half off rn with a free lash curler rn!!馃き #eyelashroutine #longeyelashes #tartelashduo #mascara #longeyelashroutine
Text overlays
contextual 路 beginning
before:
contextual 路 beginning
after:
title 路 beginning
UPDATED LASH ROUTINE!!
informational 路 middle
the quickest lash routine everrr
call-to-action 路 end
HALF OFF!! & a free curler 馃挏
Transcript
This is before rank this is after. I don't know where this lash duo has been my whole life. This is the Tarte Mascara Duo. And first you go in with the primer. This helps your mascara actually stick to your lashes, and it holds your lashes up all day long. It coats all your lashes and puts an extra layer of volume before putting on your mascara. And then you let it dry for a little while. I like to use this little fan. And then going with the tubing mascara. I'm at three minutes right now. This is the quickest and easiest lash routine ever. I go right on top of that primer. It actually looks like I have fake lashes on. I love how the primer just doesn't come off when you're putting the mascara on top. It doesn't flake off at the top, and it keeps that length really long. It's now five minutes and my lashes are complete. I swear it used to take me hours to do my mascara layering on each layer, but this makes it so easy and quick. This is my new lash routine. I'll have it linked right here. It's half off right now, and it comes with a free lash curler. Bye guys.