@gstaadguy
Instagram · Talking Head Edit
@gstaadguy Be pleasant #ItsAllFamily
@gstaadguy
Instagram · Talking Head Edit
@gstaadguy Be pleasant #ItsAllFamily
Performance
Video #33658 · Talking Head Edit
[01]
The creator recounts a story of speaking at Oxford, where students asked him for the number one skill to develop. He explains his answer was to 'be pleasant,' arguing that this soft skill is incredibly valuable and irreplaceable by AI. He illustrates his point by stating he'd prefer to work with a pleasant person who is a 7/10 on skill over an unpleasant person who is a 10/10, and concludes by encouraging viewers to work on being positive and likeable.
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What stops the scroll in the first 3 seconds
Title hook · 65%
the most hireable skill is being pleasant
Verbal hook · 30%
I was very kindly invited to speak in Oxford last week, and the students asked me what I think the number one skill they should work on is over the next few years.
Visual hook · 5%
The video opens with a medium shot of the speaker in the passenger seat of a luxury car with a brown leather interior and a sunroof, creating a visually interesting and aspirational setting.
[06]
Steal this for your own video
The most skill is being
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, on-screen text overlay that presents the video's core, often counter-intuitive, thesis before the speaker begins to elaborate.
Payoff
The video concludes by summarizing the central proclamation and reframing it as a broader, actionable life lesson or universal principle, leaving the viewer with a clear and memorable takeaway.
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The structural pattern this video runs on
Framework
The Authoritative Proclamation
To present a counter-intuitive piece of advice as a universal truth by first establishing the speaker's authority, then justifying the claim with a highly relatable A/B comparison, and concluding with a simple, memorable summary.
The Credibility Anchor
The narrative begins by establishing the speaker's authority or providing a specific, high-status context (e.g., a prestigious event, a unique experience) that validates the advice that is about to be given.
The Central Proclamation
The speaker explicitly states the core thesis or main piece of advice, directly addressing a question or problem posed within the setup.
The Rationale Deep-Dive
The speaker expands on the 'why' behind the proclamation, often by contrasting the proposed idea with a common misconception or a less effective alternative.
The Comparative Proof
The speaker makes the abstract argument concrete and emotionally resonant by presenting a clear A/B scenario. This forces the viewer to evaluate two options, one of which is clearly superior according to the video's logic, thus proving the initial thesis.
Be pleasant #ItsAllFamily
title · throughout
the most hireable skill is being pleasant
informational · middle
7/10
informational · middle
10/10
I was very kindly invited to speak in Oxford last week, and the students asked me what I think the number one skill they should work on is over the next few years. And I said, number one above all is to actually just be pleasant. I think people don't realize how valuable it is to work with someone and be around someone. That's just generally pleasant and positive to be around. I think that lots of hard skills can naturally be sped up or even replaced with AI these days, but being pleasant is something that is really so incredibly valuable, and I'd personally rather work with someone who's a seven out of 10 on skill, but a 10 out of 10 company worse. Someone that I'm really excited to be around and sit with versus someone that's 10 out of 10 on skill, but quite unpleasant to be around or at least just not even that pleasant. So honestly, I think a great life skill to work on is just to generally be positive, to be likable, and to be pleasant.