Viral Hooks
Trending short videosGuide to athletic and aesthetic physique
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@brandon_trajano

Instagram · Speaker address

@brandon_trajano This is the best video on Instagram on how to become insanely athletic and build an aesthetic physique.

View original on Instagram

The edit1 shot · 9 text
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Performance

Views
715.1K
Likes
17.8K
Comments
3.9K
Engagement
3%
Outlier
304.8×
Length · 28 Jun 2026
2:52

Video #35102 · Speaker address

Guide to athletic and aesthetic physiquefrom @brandon_trajano

[01]

Overview

The creator delivers a comprehensive masterclass on achieving an athletic and aesthetic physique. He begins by outlining the two core pillars: nutrition and training. For nutrition, he explains how to find maintenance calories, decide between muscle gain and fat loss, and implements a carb cycling strategy with different macro targets for training and non-training days. He then transitions to the training protocol, advocating for a hybrid approach that combines plyometrics, sprinting, and lifting, detailing specific movement patterns, set/rep schemes, and the inclusion of conditioning, before ending with a call-to-action for his guide.

[02]

Simple outline

  1. 1State aspirational outcome
  2. 2Divide problem into pillars
  3. 3Detail Pillar 1 formula
  4. 4Detail Pillar 2 formula
  5. 5Offer deeper resource

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToPlaybook
Elements
Text OverlayJump CutRemove BackgroundB-Roll Cutaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

How to Get So F*cking Athletic AND Aesthetic (Full Masterclass)

Verbal hook · 40%

What if there was a way to become so aesthetic that every time you take off your shirt, everyone around you gets jealous of how jacked you are.

Visual hook · 15%

The video opens with a four-panel collage featuring the creator speaking and three high-contrast, black-and-white photos of muscular, athletic men, immediately establishing the aspirational goal of the content.

[06]

Hook template

Steal this for your own video

How to Get So [INTENSITY DESCRIPTOR] [DESIRABLE OUTCOME] (Full [CONTENT FORMAT])

  • — How to Get So F*cking Rich You Never Check a Price Tag Again (Full Masterclass)
  • — How to Get So Fluent in Spanish People Think You're a Native (Full Breakdown)
  • — How to Get So Dialed In at Work You Outperform Everyone Around You (Full Playbook)

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Presents a highly desirable, identity-based 'what if' scenario to capture the viewer's core ambition and paint a vivid picture of the end result.

Payoff

Offers a clear, low-friction call to action for a lead magnet (e.g., a guide), capitalizing on the authority and value established throughout the video to convert viewers into leads.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Two-Pillar Masterclass

A structured educational framework that breaks a complex, aspirational goal into two distinct, manageable pillars. It provides a complete, actionable system and concludes with a lead-generating call to action for a more in-depth resource.

  1. 1

    The Authority Claim

    Establishes the content's unique value and superiority over all other available information, creating a promise of a definitive, one-stop solution.

  2. 2

    The Foundational Framework

    Simplifies the complex topic into two distinct, manageable pillars (e.g., 'Nutrition and Training'), providing a clear roadmap for the viewer and structuring the entire narrative.

  3. 3

    Pillar 1: The 'How-To' Deep Dive

    Provides a detailed, step-by-step breakdown of the first pillar, including prerequisites, core tactics, and specific, actionable formulas to build credibility and deliver initial value.

  4. 4

    The Pivotal Cliffhanger

    Connects the two pillars by stating that the first is incomplete or useless without the second ('But it all means nothing if...'), creating a strong incentive to continue watching.

  5. 5

    Pillar 2: The 'How-To' Deep Dive

    Provides a detailed, step-by-step breakdown of the second pillar, mirroring the structure of the first to deliver a complete, symmetrical, and comprehensive solution.

  6. 6

    The Accountability Loop

    Synthesizes the core teachings with simple, repeatable habits (e.g., 'weighing yourself daily') that ensure the viewer can implement the plan and see results, increasing the perceived value and practicality of the information.

Themes

  • Self-Improvement
  • Discipline
  • High Performance

Techniques

  • Carb cycling
  • Hybrid training
  • Progressive overload

Post caption

This is the best video on Instagram on how to become insanely athletic and build an aesthetic physique.

Text overlays

  • title · beginning

    How to Get So F*cking Athletic AND Aesthetic (Full Masterclass)

  • title · middle

    Nutrition and Training

  • title · middle

    Nutrition

  • informational · middle

    Find Maintenance Muscle gain or fat loss Set weekly calorie target to below or above maintenance Training Days vs Non Training Days

  • informational · middle

    Training days Protein: 1g/lb of bw Carbs: the rest Fats: 0.6-1.0 g/kg of bw

  • informational · middle

    Non training days Calories: 10-20% lower than training days Protein: 1g/lb bw Carbs: cut in half Fats: the rest

  • title · middle

    Training

  • informational · middle

    Start every lift with some combination of plyometrics, sprinting, and lifting Lift close to failure 1-3 sets. 5-15 reps Squat. Hinge. Horizontal Push. Horizontal Pull Vertical Push Vertical Pull Arms, lateral raises, leg extensions and leg curls Conditioning 1-2x per week

  • call-to-action · end

    Comment Guide for my athletic muscle building guide

Transcript

What if there was a way to become so aesthetic that every time you take off your shirt, everyone around you gets jealous of how jacked you are. But the best part about it, you don't just good better than them. You're faster, stronger, more explosive, and better conditioned. Well, there is no other video on the planet that teaches you how to be athletic and aesthetic the way that I'm about to. So let's get into it. There are two parts to this, nutrition and training. Most people mess up at least one of them. We are going to turn our body into a carb processing machine. But before I tell you exactly how we're gonna do that, first, you have to find your maintenance, track your food for three to seven days, weekly average, boom, maintenance found. Muscle gain or fat loss. Right? General rule of thumb. If you cannot see your abs, you probably need to hit some fat loss. If you're pretty lean, alright, muscle gaining. Next up, we're going to set our weekly calorie target to below or above maintenance. I recommend plus or minus 10%. Now this is where the money is made. Training days versus non training days. Our training days are gonna have more calories and more carbs. So what that's gonna look like is protein, one gram per pound of body weight. Fats, anywhere from 0.6 to one point o grams per kilogram of body weight. Closer to the low end if you're on a cut, closer to the high end if you're on a muscle gaining phase. But to keep the body healthy and insulin sensitive, so it actually uses all those carbs for the worse, on non training days, we're gonna lower our calories by 10 to 20%, cut the carbs in half, and fill up the rest with fats. But it all means nothing if we don't actually train properly. So this is what we're gonna do. So if you wanna look aesthetic and be athletic, your training has to represent that. So what we're gonna do is start every lift with some combination of plyometrics, sprinting, and lifting. When we lift, we're gonna lift close to failure. One to three sets of each exercise for five to 15 reps. We're going to hit some kind of squat, some kind of hinge, a horizontal push and pull, a vertical push and pull. We're gonna hit arms, lateral raises, leg extensions, and leg curls. But we also need an unlimited gas rank, so we're gonna hit conditioning one no two times per week. Now if you do this combining with weighing yourself daily and taking progress photos every week, you're going to be more athletic and aesthetic. And if you want my complete athletic muscle building guide, just comment guide below and I'll send it over.