@andrecaceresg
Instagram · Carousel
@andrecaceresg all the links are on the doc in my bio - tomorrow we will be at @tonitasny fest collecting resources and supplies!! ( please don’t bring clothes) yesterday people donated at @angelocolina and we took everything today at @lullabrooklyn ! we found tons of people collaborating volunteering and donating under the rain! thank you so much!!
Performance
Video #35150 · Carousel
[01]
This is a graphic designed as a social media post to raise awareness about the aftermath of earthquakes in Venezuela. It uses handwritten-style text to state that it is day 3, 50,000 people are missing, and provides a call to action to find new ways to help.
[02]
[03]
556.3K13.1×Urgent Venezuela earthquake support appeal@chnge · Public Service Announcement
984.3K23.2×Urgent earthquake relief information graphic@andrecaceresg · Public Service Announcement
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1M23.1×Gaza winter flooding relief carousel@chnge · Public Service Announcement
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434.9K17.3×Inspirational suicide prevention message carousel@twloha · Statement Carousel
658.7K2.8×Photo series alleging torture of Palestinians@zeteonews · Advocacy Journalism
445.3K83.2×Viral Instagram trends weekly report@iammichellegifford · Statement Carousel
803KMinimalist grid failure survival guide@myxfamily · Guide Carousel
276.5K30.5×Informational carousel about seed bank demolition@zephzoid · News Carousel
414.9K55.8×Parenting advice on child safety@thepositiveparenting · Public Service Announcement
355.7K26.5×Motivational quote graphic about perseverance.@iammichellegifford · Motivational Mantra[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
DAY 3 AFTER THE EARTHQUAKES IN VENEZUELA
Verbal hook · 45%
THERE ARE AT LEAST 50.000 PEOPLE MISSING SO FAR
Visual hook · 20%
The use of a handwritten, urgent-looking font on a simple background mimics a protest sign or personal note, creating a visually distinct and serious tone. Colored underlines in yellow, blue, and red strategically draw the eye and create a clear information hierarchy.
[07]
The promise the opener makes, and how the video pays it back
Hook
The entire first slide acts as a compressed, high-impact hook. It combines a time-sensitive event (Context), a shocking statistic (Stakes), and a forward-looking promise of a solution (Action) to create immediate investment.
Payoff
The payoff, implied by the first slide's setup, is the delivery of the promised 'ways to help' on subsequent slides, providing the audience with the actionable information they were primed to receive.
[08]
The structural pattern this video runs on
Framework
The Crisis Briefing Framework
To convert audience attention into action by rapidly establishing an urgent problem, quantifying its severe impact, and immediately pivoting to a promised solution, all within the first slide to maximize swipe-through commitment.
The Context Setter
The opening text establishes the specific, time-sensitive situation, immediately grounding the viewer in the 'what, where, and when' of the issue.
The Impact Statement
This beat introduces a quantifiable, emotionally resonant piece of data to demonstrate the severity of the situation and raise the stakes for the viewer.
The Actionable Pivot
This beat transitions from problem to solution, explicitly telling the audience that a path to help exists and prompting them to swipe forward to discover it.
all the links are on the doc in my bio - tomorrow we will be at @tonitasny fest collecting resources and supplies!! ( please don’t bring clothes) yesterday people donated at @angelocolina and we took everything today at @lullabrooklyn ! we found tons of people collaborating volunteering and donating under the rain! thank you so much!!
title · photo_0
DAY 3 AFTER THE EARTHQUAKES IN VENEZUELA
informational · photo_0
THERE ARE AT LEAST 50.000 PEOPLE MISSING SO FAR
call-to-action · photo_0
NEW WAYS TO HELP