@andrecaceresg
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@andrecaceresg Not even 48 hrs. there is a DOC in my bio with all the resources and different ways to help!
Trending short videosUrgent earthquake relief information graphic
The edit1 shot · 3 text
Shots Text
Performance
- Views
- 984.3K
- Likes
- 65.6K
- Comments
- 113
- Engagement
- 6.7%
- Outlier
- 23.2×
Video #35305 · Carousel
Urgent earthquake relief information graphicfrom @andrecaceresg
[01]
Overview
This is a static image designed as an informational graphic. It uses handwritten-style text to announce that it has been almost 48 hours since earthquakes in Venezuela and directs viewers to new ways to help and new resources.
[02]
Simple outline
- 1State urgent, relevant context
- 2Promise actionable solutions
- 3Provide supplementary resources
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
ALMOST 48 HRS SINCE THE EARTHQUAKES IN VENEZUELA
Verbal hook · 50%
ALMOST 48 HRS SINCE THE EARTHQUAKES IN VENEZUELA
Visual hook
The use of a bold, handwritten font with colorful underlines (yellow, blue) and a red directional arrow creates a sense of urgency and personal appeal, making the informational graphic stand out from typical social media content.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A single-slide hook that combines three distinct informational beats: establishing time-sensitive context, promising a direct solution, and offering a secondary value-add to create a comprehensive and compelling reason to engage.
Payoff
The payoff is the implied list of solutions and resources presented on the subsequent slides, fulfilling the cover slide's promise.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Rapid Response Guide
To leverage a time-sensitive event by immediately establishing a problem and promising a clear, actionable list of solutions or resources, compelling the user to swipe for the details. The first slide acts as a complete summary and hook.
- 1
The Urgent Context Setter
Anchors the post in a specific, time-sensitive real-world event to create immediate relevance and a sense of urgency.
- 2
The Solution Promise
Pivots directly from the problem/context to a clear, high-value promise, telling the audience exactly what they will gain by swiping (e.g., 'ways to help,' 'steps to take').
- 3
The Resource Add-On
Appends a secondary, related value proposition (e.g., 'new resources,' 'bonus tips') to enhance the primary promise and broaden the appeal.
Themes
Techniques
Trends
Post caption
Not even 48 hrs. there is a DOC in my bio with all the resources and different ways to help!
Text overlays
title · photo_0
ALMOST 48 HRS SINCE THE EARTHQUAKES IN VENEZUELA
informational · photo_0
THESE ARE NEW WAYS TO HELP
contextual · photo_0
(& NEW RESOURCES)