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@chnge

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@chnge 🚨 ALL EYES ON GAZA 🚨 swipe for a list of orgs ➜ give what you can. share this post with friends. 🇵🇸❤️‍🩹 We encourage you to follow and support these orgs in whatever way you’re able to: @heal.palestine + @thesameerproject + @gazasoupkitchen + @fursan_official_ + @taawonpalestine + @thepcrf + @medicalaidpal + @thezaynabproject + @waterislifegaza 💚 Last night was one of the worst nights Gaza has seen. As we enter into Gaza's 4th winter of devastation, families remain without basic shelter, food, and water, as freezing cold temperatures begin to set in. Severe rainstorms have flooded much of Gaza, leaving over 70,000 tents destroyed. Tens of thousands of families are currently lacking anywhere warm or dry to sleep. Rainwater is inundating displacement camps and causing a "real disaster" across Gaza, says Dr. Mohammed Abu Salmuya, director of the Al-Shifa Medical Complex. 🎥s via @middleeasteye + @wissamgaza + @operationolivebranch

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Performance

Views
1M
Likes
69.8K
Comments
835
Engagement
6.8%
Outlier
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Video #50236 · Carousel

Gaza winter flooding relief carouselfrom @chnge

[01]

Overview

A multi-slide informational carousel raising awareness about catastrophic winter flooding in Gaza's displacement camps, featuring on-the-ground footage and a detailed directory of humanitarian organizations for viewers to support.

[02]

Simple outline

  1. 1Hook with urgent crisis stat
  2. 2Show emotional visual evidence
  3. 3Provide authoritative context
  4. 4List vetted action steps
  5. 5Close with amplification CTA

[03]

Related videos

[04]

Classification

Format
Concepts
Public Service AnnouncementNews Carousel
Elements
Text OverlayDirect Call-to-ActionScreenshot as EvidenceSplit Screen

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

Gaza is Flooding OVER 70,000 TENTS DESTROYED IN 12 HOURS

Verbal hook

🚨 ALL EYES ON GAZA 🚨 swipe for a list of orgs ➜ give what you can.

Visual hook

Stark black background with large, high-contrast white and pale green typography immediately commands attention, followed by visceral, raw footage of children and families wading through flooded, destroyed tent camps.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A stark, high-contrast title card announcing an urgent crisis using a shocking macro-statistic, paired with a clear directive to swipe for resources.

Payoff

A multi-pronged Call to Action focused on algorithmic amplification (Share, DM, Tag) to maximize the post's reach, alongside a final push for direct contribution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Crisis Mobilization Blueprint

Establish immediate urgency around a critical event, validate it with emotional and factual evidence, and channel the resulting audience empathy directly into a curated list of actionable resources.

  1. 1

    The Human Reality

    Transitions from the macro statistic to micro, human-level impact using raw visual evidence and emotional quotes from those directly affected to build empathy.

  2. 2

    The Factual Briefing

    A text-heavy 'What Happened' slide that provides authoritative context, quotes experts, and cites credible sources to establish trust and comprehensive understanding.

  3. 3

    The Resource Rolodex

    A structured, multi-slide list of vetted organizations or solutions, providing social handles, URLs, and brief summaries of their specific impact.

  4. 4

    The Tangible Impact Spotlight

    A deep dive into one specific initiative, showing exact monetary costs and tangible outcomes to make the audience's potential contribution feel concrete and achievable.

Themes

  • Humanitarian crisis
  • Winter devastation
  • Community support
  • Urgent relief

Techniques

  • High-contrast typography
  • Split-screen formatting
  • Screenshot integration
  • Bold text highlighting

Trends

  • Infographic activism
  • Swipe-for-resources
  • Direct mutual aid promotion

Post caption

🚨 ALL EYES ON GAZA 🚨 swipe for a list of orgs ➜ give what you can. share this post with friends. 🇵🇸❤️‍🩹 We encourage you to follow and support these orgs in whatever way you’re able to: @heal.palestine + @thesameerproject + @gazasoupkitchen + @fursan_official_ + @taawonpalestine + @thepcrf + @medicalaidpal + @thezaynabproject + @waterislifegaza 💚 Last night was one of the worst nights Gaza has seen. As we enter into Gaza's 4th winter of devastation, families remain without basic shelter, food, and water, as freezing cold temperatures begin to set in. Severe rainstorms have flooded much of Gaza, leaving over 70,000 tents destroyed. Tens of thousands of families are currently lacking anywhere warm or dry to sleep. Rainwater is inundating displacement camps and causing a "real disaster" across Gaza, says Dr. Mohammed Abu Salmuya, director of the Al-Shifa Medical Complex. 🎥s via @middleeasteye + @wissamgaza + @operationolivebranch

Text overlays

  • title · photo_0

    GAZA chnge 2026 SPEAK UP FOR GAZA Gaza is Flooding OVER 70,000 TENTS DESTROYED IN 12 HOURS All Eyes on Gaza SWIPE FOR RESOURCES SWIPE FOR A LIST OF ORGANIZATIONS YOU CAN SUPPORT ->

  • contextual · photo_1

    First winter storm of the season flooded 70,000+ tents across Gaza in 12 hours, including Camp Ard Al Zaytoon, home to hundreds of displaced Palestinians, and Ard Al Zaytoon School, which serves 1,200 students across 21 displacement camps. Israel's blockade of shelter and rebuilding materials means families are facing a fourth winter in patched tents with nothing to protect them as the g-nocide continues. Please spread the word, and if you can, donate so we can deploy emergency aid and replace supplies families lost. Links in our bio 🙏🏽

  • contextual · photo_2

    MEE This is unfair. They're drenched.

  • contextual · photo_3

    @thesameerproject Why are you crying? @thesameerproject

  • informational · photo_4

    GAZA chnge 2026 WHAT HAPPENED: Last night was one of the worst nights Gaza has seen. As we enter into Gaza's 4th winter of devastation, families remain without basic shelter, food, and water, as freezing cold temperatures begin to set in. Severe rainstorms have flooded much of Gaza, leaving over 70,000 tents destroyed. Tens of thousands of families are currently lacking anywhere warm or dry to sleep. Rainwater is inundating displacement camps and causing a "real disaster" across Gaza, says Dr. Mohammed Abu Salmuya, director of the Al-Shifa Medical Complex. After already losing their homes, their belongings, and the shelters they've rebuilt again and again, another storm is currently destroying what little so many have left. Swipe a list of organizations you can support -> SOURCES: AL JAZEERA + THE SAMEER PROJECT

  • informational · photo_5

    GAZA chnge 2026 Organizations to support: HEAL Palestine @heal.palestine | healpalestine.org HEAL Palestine is a nonpolitical, nonreligious nonprofit founded in 2024 to deliver urgent relief and long-term support to Palestinian children and families. Through their four pillars – Health, Education, Aid, and Leadership – they provide critical care and resources while centering grassroots leadership and community-led recovery. The Sameer Project @thesameerproject | thesameerproject.org The Sameer Project is a rapid-response initiative that is facilitating the sourcing and distribution of aid to displaced families all over the Gaza Strip. Started by 3 Palestinians living in diaspora and supported by ground teams in Gaza. They provide support in the form of shelter, medication and treatment, food, water, diapers, formula, and more. Taawon Palestine @taawonpalestine | taawon.org/en Through their Gaza Emergency Relief Campaign, they are addressing urgent needs such as food, water, healthcare, and shelter for those displaced. They have partnered with 20 local civil society organizations in Gaza to ensure direct access to displaced families and deliver aid in the toughest circumstances.

  • informational · photo_6

    GAZA chnge 2026 Organizations to support: Gaza Soup Kitchen @gazasoupkitchen | gazasoupkitchen.org Gaza Soup Kitchen is a locally led, globally supported organization providing hot meals and clean water to Palestinians in Gaza facing deliberate starvation. Water is Life Gaza @waterislifegaza | waterislifegaza.org Water is Life Gaza is a water truck aid project led by a team of Palestinian journalists on the ground in Gaza with Indigenous organizers from Turtle Island and around the world. Palestine Children's Relief Fund @thepcrf | pcrf.net The Palestine Children's Relief Fund (PCRF) Gaza Relief and Recovery campaign provides urgent aid and supports long-term recovery in Gaza. Funds will supply medical aid, treatment, food, water, and necessities for affected families. Medical Aid For Palestine @medicalaidpal | map.org.uk MAPs programs, which are designed and delivered by Palestinians, provide access to essential health services and build local knowledge and skills to address Palestinian health problems. In times of humanitarian emergency, they are ready to respond rapidly with aid and assistance.

  • informational · photo_7

    GAZA chnge 2026 Organizations to support: Gaza Soup Kitchen @fursan_official_ | chuffed.org/project/winteringaza Fursan Al Khair is a Palestinian NGO, who has been working over the past few years to provide winter assistance to families on the ground in Gaza; supplying jackets, blankets, tarps and tents that allow families to survive these conditions. “Many families in Gaza are still living in tents and makeshift shelters with very little protection from the cold, rain and wind. Every winter, we try to help with the most basic things families need to get through it. In previous campaigns, we provided winter suits for newborns, jackets for children, blankets, tarps and tents. This winter, we want to do the same again. Some babies will be facing their very first winter in these conditions. Children need warm clothing. Families need blankets. Damaged shelters need tarps. Some tents will need replacing completely.” - Fursan Al Khair HELP KEEP GAZA'S CHILDREN WARM THIS WINTER Cold nights. Heavy rain. Strong winds. Many families in Gaza are living in tents and makeshift shelters with very little protection from the winter weather. Your support can provide warmth, protection and dignity for families who need it most. ESTIMATED COSTS FOR WINTER ITEMS NEWBORN WINTER SUIT $35 CHILDREN JACKETS $40 BLANKETS $150 TARPS $70 - $100 TENTS $170 - $250 These prices are estimates and may change depending on availability and market prices inside Gaza. EVEN $10 CAN HELP SO MUCH A small contribution can go towards a winter suit, a jacket, a blanket, a tarp or a tent. Every contribution helps. WARMER CHILDREN SAFER FAMILIES STRONGER COMMUNITIES Help Keep Gaza's Children Warm This Winter By Fursan Al Khair Charitable Association United Kingdom £16,097 Raised of £20,000 Donate now Ends in 3 weeks 30 Nov 2026, 6:30pm We don't store your card details. All donations are processed securely by our PCI-compliant payment partners, Stripe and PayPal. Fursan Al Khair Charitable Association will have quick and easy access to your donation. We've helped empower over 50,000 campaigners like Fursan Al Khair Charitable Association by helping them raise the funds they need.

  • call-to-action · photo_8

    GAZA chnge 2026 Help This Post Reach As Many People As Possible: Give What You Can Share to Stories DM to Friends Tag Friends

Gaza winter flooding relief carousel | Viral Hooks