@isdin
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@isdin Confirmando que todo el equipo se sabe proteger bien del sol con ISDIN 😎☀️
Trending short videosBlindfolded team sunscreen application challenge
The edit1 shot · 9 text
Shots Text0:59
Performance
- Views
- 1.5M
- Likes
- 28.5K
- Comments
- 189
- Engagement
- 1.9%
- Outlier
- 108.5×
- Length · 29 Jun 2026
- 0:59
Video #35256 · Vlog
Blindfolded team sunscreen application challengefrom @isdin
[01]
Overview
A professional tennis player introduces a "Sun Touch Challenge" to his team on a tennis court. He first explains the most important areas of the face and neck to apply sunscreen and how often to reapply it. Then, various team members are blindfolded and attempt to apply ISDIN sunscreen to another team member's face, followed by a "UV selfie" to check their application, all in a fun and lighthearted manner. The video concludes with a call to action to join the challenge for a future without skin cancer.
[02]
Simple outline
- 1Establish challenge and rules
- 2Test participants with gimmick
- 3Reveal results visually
- 4Deliver final call to action
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 30%
SUN TOUCH CHALLENGE by ISDIN
Visual hook · 70%
A group of men on a tennis court simultaneously make a 'call me' hand gesture towards their faces, followed by a quick cut to a black and white version of the same shot, creating a coordinated and visually disruptive opening.
[06]
Hook template
Steal this for your own video
A group of simultaneously perform directly at the camera, then cut to of the same shot.
- — A group of 12 nurses simultaneously hold up empty pill bottles directly at the camera, then cut to a slow-motion version of the same shot.
- — A group of 8 chefs simultaneously point finger guns at the camera, then cut to a black and white version of the same shot.
- — A group of 6 personal trainers simultaneously flex both arms at the camera, then cut to a hyper-saturated version of the same shot.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A group of people are presented with a branded challenge, immediately establishing a fun, communal activity and introducing the central gimmick.
Payoff
The central figure delivers a brand-aligned call to action, connecting the fun challenge to a more significant message or purpose, followed by a final shot of the group performing the core action.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Gimmick Gauntlet
A central figure challenges a group to perform a specific task under a humorous constraint (a gimmick). The results of each attempt are then revealed using a special visual effect, showcasing either the participants' skill or the product's effectiveness, culminating in a brand-aligned call to action.
- 1
The Rule Setter
The central figure explains the task, the importance of specific details, and the criteria for success, setting the context for the challenge.
- 2
The Gauntlet Cycle
The video enters a repetitive loop, cycling through multiple participants who each attempt the constrained task. This section is built on the repeating micro-pattern.
- 3
The Expert's Verdict
After a few attempts, the central figure provides a mid-point judgment or approval, reinforcing their authority and the challenge's legitimacy.
- 4
The Comedic Interruption
A brief, scripted moment breaks the repetitive pattern with a humorous critique or unexpected interaction, refreshing viewer engagement.
Themes
Techniques
Trends
Post caption
Confirmando que todo el equipo se sabe proteger bien del sol con ISDIN 😎☀️
Text overlays
title · beginning
SUN TOUCH CHALLENGE by ISDIN
title · beginning
Fotoprotección a ciegas con el equipo de Carlos
contextual · middle
Juanjo Moreno Fisioterapeuta
contextual · middle
Fran Rubio Fisioterapeuta
contextual · middle
Juanjo López Medico
contextual · middle
Samuel López Entrenador
contextual · middle
Albert Molina Representante
contextual · middle
Álvaro Alcaraz Segundo entrenador
call-to-action · end
Únete al reto por un futuro sin cáncer de piel