@paulinashelkova
TikTok · Vlog
@paulinashelkova Swatching the new Kiko Milano 3D Hydra Xtreme Lipglosses #kikomilano #lipgloss #lipswatch #newmakeup #lipglosses
Trending short videosSwatching different lip gloss shades
The edit1 shot · 6 text
Shots Text0:23
Performance
- Views
- 211.5K
- Likes
- 3K
- Comments
- 45
- Engagement
- 1.4%
- Outlier
- 1.6×
- Length · 3 Oct 2025
- 0:23
Video #5181 · Vlog
Swatching different lip gloss shadesfrom @paulinashelkova
[01]
Overview
The creator showcases six different shades of the Kiko Milano 3D Hydra Xtreme Lipgloss. She begins by displaying all the products, then systematically applies each shade one by one, identifying the shade number and name with a text overlay for each application. After applying each color, she briefly models the look before transitioning to the next shade, concluding by again showing all the products.
[02]
Simple outline
- 1Reveal the entire collection
- 2Isolate and demonstrate item
- 3Repeat demonstration cycle
- 4Present collection as finale
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Visual hook · 100%
Creator holding a fan of multiple shiny lip gloss tubes, immediately showcasing the product variety and setting the premise for the video.
[06]
Hook template
Steal this for your own video
Creator holds a fan of to immediately show the full range before trying each one.
- — Creator holds a fan of 6 nail polish bottles in an ombre gradient to immediately show the full color range before painting each nail.
- — Creator holds a spread of 8 hot sauce bottles fanned out to immediately show the full heat range before tasting each one.
- — Creator holds a fan of 5 different protein powder bags to immediately show the full flavor lineup before mixing and tasting each one.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Collection Promise - A quick visual presentation of all items in the set, creating a sense of abundance and setting the expectation for a comprehensive showcase.
Payoff
The Final Flourish - A concluding shot that re-presents the entire collection, often accompanied by a positive, non-verbal gesture, reinforcing the value of the set as a whole.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Rhythmic Swatch
To systematically demonstrate a collection of similar items through a rapid, repetitive, and visually satisfying micro-pattern, allowing viewers to quickly compare and assess each one.
- 1
The Demonstration Gauntlet
A rapid-fire sequence where each item from the collection is put through an identical, multi-step demonstration process, allowing for direct visual comparison.
Themes
Techniques
Trends
Post caption
Swatching the new Kiko Milano 3D Hydra Xtreme Lipglosses #kikomilano #lipgloss #lipswatch #newmakeup #lipglosses
Text overlays
contextual · middle
Shade 3 Cocoaquake
contextual · middle
Shade 2 Irish Coffee
contextual · middle
Shade 4 Lips Don't Lie
contextual · middle
Shade 5 Catch Me Cupid
contextual · middle
Shade 1 Pink Glacier
contextual · middle
Shade 6 Color Affair