Viral Hooks
Trending short videosExaggerated reactions to makeup products
M

@melinda_melrose

TikTok · Speaker address

@melinda_melrose I tried @Fenty Beauty Gloss Bombs and it literally left me speechless 😶

View original on TikTok

The edit1 shot · 1 text
Shots Text1:20

Performance

Views
66.6M
Likes
7.7M
Comments
37.5K
Engagement
11.7%
Outlier
1940.9×
Length · 2 Oct 2025
1:20

Video #33130 · Speaker address

Exaggerated reactions to makeup productsfrom @melinda_melrose

[01]

Overview

The creator reviews several Fenty Beauty lip glosses by first applying a lip liner, then trying on each gloss individually. For every product, she shows it to the camera, applies it, and delivers an increasingly exaggerated and comedic positive reaction, culminating in her being speechless over the final shade.

[02]

Simple outline

  1. 1Directly address the creator/brand
  2. 2Establish a baseline product
  3. 3Systematically escalate product impact
  4. 4Deliver an overwhelming final verdict

[03]

Related videos

[04]

Classification

Concepts
ReviewRapid Fire ListicleShow and Tell
Elements
Jump CutIntimate Close-Up

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Rihanna Let's Talk !! 🤬

Verbal hook · 25%

Oh my good. Rihanna.

Visual hook · 30%

An extreme close-up of the creator applying a vibrant, metallic purple lip gloss, immediately showcasing a bold and eye-catching product.

[06]

Hook template

Steal this for your own video

[Celebrity/Brand] Let's Talk !! [Reaction Emoji]

  • — Stanley Cups Let's Talk !! 🤬
  • — Dyson Let's Talk !! 🤬
  • — Lululemon Let's Talk !! 🤬

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct, high-energy call-out to the brand or creator, establishing a playful but urgent tone that frames the review as a high-stakes event.

Payoff

The Transcendent Climax: The final item is revealed, causing a reaction that goes beyond words—stunned silence, disbelief, and a humorous plea for the creator/brand to stop being so good. The praise becomes metaphorical and hyperbolic.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Overwhelmed Superfan

A rapid-fire, sequential review of multiple items from a single source, where the creator's reaction escalates from impressed to utterly speechless, framing the review as a humorous confrontation with the creator/brand.

  1. 1

    The Foundation

    A preparatory step (applying a base layer or setting the stage) that establishes the canvas for the items being reviewed.

  2. 2

    The Baseline Test

    The first item is presented, eliciting a strong but controlled positive reaction that sets the initial benchmark for quality.

  3. 3

    The Escalation Series

    Subsequent items are introduced one by one, with each eliciting a progressively more intense and specific emotional reaction (e.g., from impressed, to shocked, to seductive).

  4. 4

    The Vernacular Verdict

    At a peak moment, the creator uses highly specific slang or cultural shorthand ('eats down,' 'nasty') to signify a new, higher level of excellence that standard praise cannot capture.

Themes

  • product enthusiasm
  • brand loyalty
  • beauty trends

Techniques

  • close-up shots
  • comedic performance
  • rapid product showcase

Post caption

I tried @Fenty Beauty Gloss Bombs and it literally left me speechless 😶

Text overlays

  • title · beginning

    Rihanna Let's Talk !! 🤬

Transcript

Oh my good. Rihanna. Rihanna, come to the front. Lip liner, and this is called Traced Out. This is her classic fussy. I think we all know what fussy looks like. Oh, my god. Rihanna. Ma'am, please. This one is called Tier. Sis. Oh. And this one is hot chocolate. Let's see what hot choc oh. Oh. Oh. Please. Ma'am, why? This is sexy. This makes you just wanna go This one is called hot cherry. Oh, that combo is nasty. Oh my god. That combo. I'm sorry. This eats down. This one is called grape splash. Okay. The holy sh Rihanna, leave us alone. Ma'am, you can see the goddamn Milky Way in these goddamn things. Damn.