@thejarrodbenson
Instagram · Skit
@thejarrodbenson Costco Haul!- IB: @brandon.r.food.re #comedy
@thejarrodbenson
Instagram · Skit
@thejarrodbenson Costco Haul!- IB: @brandon.r.food.re #comedy
Performance
Video #37313 · Skit
[01]
The creator performs a comedic skit where he eats a gummy candy before a Costco trip, leading to a surreal and disorienting experience. He abruptly transitions from the store to a forest and the back of a car, questioning where he is, before appearing at home to attempt a "Costco haul" video while heavily impaired, ultimately passing out on the kitchen floor.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
Let's go shopping at Costco.
Visual hook · 75%
A man with a dazed expression holds up a bright yellow gummy candy to the camera in a Costco parking lot.
[06]
Steal this for your own video
Open on in , holding up with a expression directly into the camera.
[07]
The promise the opener makes, and how the video pays it back
Hook
A relatable premise is stated while simultaneously introducing a mysterious object or action (the catalyst), creating immediate intrigue and setting up a future payoff.
Payoff
The Comedic Collapse: The protagonist physically succumbs to the overwhelming effects of the catalyst, providing a definitive and humorous end to the chaotic sequence.
[08]
The structural pattern this video runs on
Framework
The Catalyst Cascade
A mundane, relatable activity is initiated, but a hidden catalyst is introduced, causing a series of increasingly absurd and disorienting reality shifts that prevent the original activity from being completed, culminating in a comedic collapse.
The Inciting Incident
The protagonist declares a normal, everyday goal and consumes or activates the catalyst, officially starting the narrative journey.
The Point of No Return
The protagonist enters the environment where the goal is meant to be accomplished, but subtle cues indicate the catalyst's effects are beginning to manifest.
The Reality Shift
An abrupt, jarring transition places the protagonist in a completely nonsensical and unrelated environment, shattering the established reality and revealing the true conflict.
The Disoriented Aftermath
A second abrupt transition places the protagonist in yet another unexpected location, reinforcing their confusion and helplessness as they grapple with the consequences of the catalyst.
The Failed Return to Normalcy
The protagonist is now back in a familiar setting, attempting to complete the original goal, but the lingering effects of the catalyst make the simple task comically impossible.
Costco Haul!- IB: @brandon.r.food.re #comedy
Let's go shopping at Costco. Oh, shit. Where the fuck's my car? I don't even feel anything. Where the fuck is my car? Costco haul. Costco haul. Costco. Chicken and better rank sheet.