Viral Hooks
Trending short videosSurreal shopping trip comedy skit
The edit1 shot · 0 text
Shots0:45

Performance

Views
49M
Likes
3.9M
Comments
22.8K
Engagement
8%
Outlier
10.1×
Length · 18 Apr 2026
0:45

Video #37313 · Skit

Surreal shopping trip comedy skitfrom @thejarrodbenson

[01]

Overview

The creator performs a comedic skit where he eats a gummy candy before a Costco trip, leading to a surreal and disorienting experience. He abruptly transitions from the store to a forest and the back of a car, questioning where he is, before appearing at home to attempt a "Costco haul" video while heavily impaired, ultimately passing out on the kitchen floor.

[02]

Simple outline

  1. 1State mundane intention
  2. 2Introduce a catalyst
  3. 3Show surreal consequences
  4. 4Attempt return to normal
  5. 5End in comedic failure

[03]

Related videos

[04]

Classification

Format
Concepts
Skit
Elements
Physical Acting

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 25%

Let's go shopping at Costco.

Visual hook · 75%

A man with a dazed expression holds up a bright yellow gummy candy to the camera in a Costco parking lot.

[06]

Hook template

Steal this for your own video

Open on [character] in [recognizable location], holding up [unexpected or suspicious item] with a [dazed/confused/unhinged] expression directly into the camera.

  • — Open on a guy in a gym parking lot, holding up a pre-workout tub with a wide-eyed, thousand-yard-stare expression directly into the camera.
  • — Open on a woman in a casino lobby, holding up a cocktail napkin with scribbled numbers and a dazed, overwhelmed expression directly into the camera.
  • — Open on a dad in a Target parking lot, holding up a single throw pillow with a hollow, defeated expression directly into the camera.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A relatable premise is stated while simultaneously introducing a mysterious object or action (the catalyst), creating immediate intrigue and setting up a future payoff.

Payoff

The Comedic Collapse: The protagonist physically succumbs to the overwhelming effects of the catalyst, providing a definitive and humorous end to the chaotic sequence.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Catalyst Cascade

A mundane, relatable activity is initiated, but a hidden catalyst is introduced, causing a series of increasingly absurd and disorienting reality shifts that prevent the original activity from being completed, culminating in a comedic collapse.

  1. 1

    The Inciting Incident

    The protagonist declares a normal, everyday goal and consumes or activates the catalyst, officially starting the narrative journey.

  2. 2

    The Point of No Return

    The protagonist enters the environment where the goal is meant to be accomplished, but subtle cues indicate the catalyst's effects are beginning to manifest.

  3. 3

    The Reality Shift

    An abrupt, jarring transition places the protagonist in a completely nonsensical and unrelated environment, shattering the established reality and revealing the true conflict.

  4. 4

    The Disoriented Aftermath

    A second abrupt transition places the protagonist in yet another unexpected location, reinforcing their confusion and helplessness as they grapple with the consequences of the catalyst.

  5. 5

    The Failed Return to Normalcy

    The protagonist is now back in a familiar setting, attempting to complete the original goal, but the lingering effects of the catalyst make the simple task comically impossible.

Themes

  • humor
  • altered states
  • shopping

Techniques

  • physical comedy
  • surrealism
  • jump cuts

Trends

  • relatable comedy
  • skit format

Post caption

Costco Haul!- IB: @brandon.r.food.re #comedy

Transcript

Let's go shopping at Costco. Oh, shit. Where the fuck's my car? I don't even feel anything. Where the fuck is my car? Costco haul. Costco haul. Costco. Chicken and better rank sheet.

Surreal shopping trip comedy skit | Viral Hooks