Viral Hooks
Trending short videosMan's surreal, absurd Costco trip
The edit1 shot · 0 text
Shots0:41

Performance

Views
1.4M
Likes
100.9K
Comments
719
Engagement
7.3%
Outlier
2.5×
Length · 21 Jun 2026
0:41

Video #37407 · Skit

Man's surreal, absurd Costco tripfrom @thejarrodbenson

[01]

Overview

The creator takes the viewer on a surreal trip to Costco, starting by eating gummy bears in the parking lot. Inside, he rapidly consumes various food court items, then expresses concern about 'cavity searches' while shopping. The video then cuts to him lost in a dark closet with a lighter, then to his kitchen where he screams while holding a cat, and concludes with him eating a banana on his patio before dramatically collapsing as his cat watches from inside.

[02]

Simple outline

  1. 1State relatable, mundane goal
  2. 2Show escalating absurd behavior
  3. 3Introduce surreal dislocation
  4. 4Deliver illogical, chaotic payoff

[03]

Related videos

[04]

Classification

Format
Concepts
SkitRelatable Skit
Elements
Jump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 25%

Let's go to Costco.

Visual hook · 75%

A close-up of the creator holding a stack of colorful gummy bears with a large, recognizable Costco store sign in the background, immediately setting the scene and theme.

[06]

Hook template

Steal this for your own video

Close-up of [person or character] holding [recognizable prop or product] with [iconic location or landmark] clearly visible in the background.

  • — Close-up of a creator gripping a giant foam finger with a packed NFL stadium blurred behind them.
  • — Close-up of a chef clutching a raw lobster with the Las Vegas Strip glowing in the background.
  • — Close-up of a traveler squeezing a tiny hotel shampoo bottle with the Eiffel Tower framed over their shoulder.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Establish a familiar, everyday premise with a direct-to-camera address, immediately grounding the viewer in a relatable context before the chaos begins.

Payoff

The narrative is resolved not by solving the established problem, but by delivering a final, completely illogical and surreal event that maximizes the comedic 'WTF' factor and subverts viewer expectations for a coherent story.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Absurdist Descent

The video establishes a highly relatable, mundane scenario and then systematically deconstructs it through a series of increasingly surreal and illogical jump cuts, culminating in a nonsensical punchline that subverts all narrative expectations.

  1. 1

    The Mundane Mission

    The video opens with a simple, relatable statement of intent, setting a normal baseline for the absurdity to come.

  2. 2

    The Manic Montage

    A rapid-fire sequence of the character engaging in an activity related to the premise, but with an exaggerated, almost frantic energy, signaling a break from normalcy.

  3. 3

    The Paranoid Pivot

    The character expresses a bizarre, non-sequitur fear or thought via a one-liner, escalating the tone from simply manic to genuinely strange.

  4. 4

    The Disorientation Jump

    A jarring cut to a completely different, often confusing environment where the character is lost or in a strange predicament, completely derailing the initial narrative.

  5. 5

    The Emotional Non-Sequitur

    Another abrupt cut to a new location where the character performs an unexplained, high-emotion action that has no logical connection to the previous scenes.

  6. 6

    The Surreal Collapse

    The final scene presents a moment of calm that is abruptly and inexplicably shattered by a physical or emotional breakdown, serving as the ultimate absurd punchline.

Themes

  • Absurdism
  • Surrealism
  • Consumerism

Techniques

  • Jump Cut
  • Physical Comedy

Post caption

Another Costco Trip! #comedy

Transcript

Let's go to Costco. Again. I hope they don't do cavity searches. Who the fuck's my car?

Man's surreal, absurd Costco trip | Viral Hooks