@thejarrodbenson
Instagram · Vlog
@thejarrodbenson Beach day! #comedy
@thejarrodbenson
Instagram · Vlog
@thejarrodbenson Beach day! #comedy
Performance
Video #37474 · Vlog
[01]
The creator announces he's going to the beach while eating candy, then walks down a boardwalk to the ocean. After a brief shot of the scenery, he is shown lying face down in the shallow water. The video then abruptly cuts to him in a parking lot saying "Costco," followed by a quick shot of a giant burger, and ends with him at home being interrupted by his cat showing its rear end to the camera.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Let's go to the beach.
Visual hook · 65%
A close-up of a man holding and then eating a stack of bright orange gummy candies directly in front of the camera.
[06]
Steal this for your own video
Open on an extreme close-up of someone shoving directly into their mouth, filling the entire frame.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct address states a clear, conventional goal, establishing a straightforward narrative expectation for the viewer to follow.
Payoff
The narrative attempts to reset one last time but is immediately derailed by a final, unexpected, and chaotic interruption, which the protagonist acknowledges, ending the video on a peak of absurdity.
[08]
The structural pattern this video runs on
Framework
The Non-Sequitur Spiral
The video establishes a simple, relatable premise and then systematically derails it with a series of increasingly absurd, illogical, and disconnected scenes. The humor is generated by the constant and jarring subversion of narrative expectations.
The Stated Goal
The protagonist clearly articulates a simple, relatable plan, creating a linear narrative trajectory and a baseline of normalcy.
The Journey Montage
A brief, conventional sequence shows the protagonist progressing towards the stated goal, reinforcing the viewer's initial expectation of a normal story.
The Surreal Outcome
Upon reaching the destination, the scene presented is a bizarre and unexpected subversion of the original goal, providing the first major comedic twist.
The Disorienting Jump-Cut
The narrative is abruptly reset with a jarring cut to a completely unrelated and mundane location, shattering the established continuity and confusing the viewer.
The Flash Non-Sequitur
A micro-second cut to another random, exaggerated visual is used to amplify the sense of disorientation and comedic chaos.
Beach day! #comedy
Better go to the beach. So you guys know, like, the oh, sorry.