@ediepeffley
Instagram · Speaker address
@ediepeffley finding new music without an algorithm AKA the online equivalent of going to a vinyl store 👽🤝🤠 #reels #newmusic #spotify #noai #hiddengem MORE unique finds, you say? Join the newsletter in my bio xoxo
Performance
Video #37919 · Speaker address
[01]
The creator presents a tutorial on how to use the website everynoise.com for music discovery, positioning it as an alternative to algorithm-based platforms like Spotify. She walks through its features, including the genre scatterplot, list view, corresponding Spotify playlists, and artist search function, and concludes by sharing the backstory of the website's creator.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
ditch Sp*tify...
Verbal hook · 40%
Ditch Spotify.
Visual hook · 15%
A creator with a distinct style (sunglasses, backward cap) stands in front of a large corkboard holding a microphone and a large spoon, signaling an unconventional presentation.
[06]
Steal this for your own video
Ditch . Use instead.
[07]
The promise the opener makes, and how the video pays it back
Hook
A provocative statement that challenges a widely accepted norm or tool, immediately followed by the promise of a better, 'insider' alternative.
Payoff
A confident, conclusive statement that summarizes the value proposition and solidifies the presenter's authority, leaving the viewer with a sense of empowerment and a complete understanding of the new tool.
[08]
The structural pattern this video runs on
Framework
The Secret Weapon Reveal
A tutorial-style reveal of a powerful, non-mainstream tool or method, presented as a superior alternative to a common one. The narrative unfolds by progressively revealing more advanced features and applications, culminating in a backstory that adds credibility and an emotional connection.
The Alternative Unveiled
Introduce the new tool/method and its primary, most visually impressive feature, establishing it as a viable and intriguing alternative.
The Practical Walkthrough
Demonstrate the basic and then slightly more advanced ways to use the tool, moving from simple exploration to a more structured 'hack' or technique. This builds user confidence and shows immediate value.
The Ecosystem Bridge
Show how the new, unfamiliar tool can be integrated with an existing, familiar platform or workflow, lowering the barrier to adoption and making it more practical.
The Power-User Playbook
Reveal the tool's most powerful or nuanced features, showing how it can be used in a sophisticated way to achieve expert-level results. This often involves starting from a known entity to discover the unknown.
The Origin Story & Caveat
Provide the backstory of the tool or its creator. This serves to build credibility and add a human/emotional connection, while also transparently managing expectations with any necessary limitations or disclaimers.
finding new music without an algorithm AKA the online equivalent of going to a vinyl store 👽🤝🤠 #reels #newmusic #spotify #noai #hiddengem MORE unique finds, you say? Join the newsletter in my bio xoxo
title · beginning
ditch Sp*tify...
title · beginning
this is what music discovery looks like without an algorithm
informational · beginning
EVERY NOISE AT ONCE .COM
informational · end
former Spotify analyst
call-to-action · end
his book ↓
call-to-action · end
I rest my case. Join the newsletter for more.
Ditch Spotify. This is what music discovery looks like without an algorithm. Step one. Go to everynoise@once.com. It takes you to a giant Giant scatterplot. Of 6,000 genres. So you could just scroll scroll scroll scroll on this thing rank click on it and better do a little sample, or you can go to a list where it takes the scatter plot and goes and you pick a random number off the top of your head, find that number, and you listen to tier actually, what you can even do is find the corresponding playlist on Spotify from this website and listen to that so you can get a real sense of the genre. Another really fun part about this is that you can search by artists. They usually fall under multiple genres. If there's a genre that peaks your fancy, click into that genre to see every single artist that makes up that genre. Genre. The smaller they are, the less prominent. The bigger they are, the more prominent they are. Rank so you can find maybe smaller artists within a genre that you like. This whole website was created by Glenn McDonald. He lost a job in 2023, so the website hasn't been updated since then. A lot of music exists, so I think you'll find yourself quite entertained. Thank you for giving us a cool way to explore music. I rest my case.