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Trending short videosExplaining climate impact on puffins
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@ournewengland

Instagram · Talking Head Edit

@ournewengland As oceans warm with climate change, marine heat waves are becoming more frequent. This can be a big problem for seabirds, like Atlantic puffins. Rapidly warming waters can make fish species that live in cooler water, like herring, scarce. Puffins have to swim farther to find those fish, or choose other, warmer water fish they might not usually eat and which are harder for their chicks, or pufflings, to eat. Puffins are also mostly loyal to their nesting areas. “If the food situation around that island changes and is not so good anymore, they don’t pack up and move to the next island. They keep trying at the same place they’ve always tried,” said Don Lyons, the Director of Conservation Science of Audubon’s Seabird Institute. And marine heat waves are unpredictable. They can last a week, a few months or even a few years or longer. “It’s like one day it’s normal temperatures and three days later it’s quite warm. So this phenomena happens very suddenly,” said marine ecologist and University of Washington (@uw_safs) professor Julia Parrish. “And so that’s kind of hard to plan for. You start a breeding season, everything’s fine. The system is fine. There’s a lot of food. And then suddenly in the middle of breeding it is not fine.” 🎤 Hosted, produced & edited by Raquel C. Zaldívar • @raqzal @ournewengland 📹 Visuals by Raquel C. Zaldívar, Zydalis Bauer @ournewengland, & Jean Hall @audubonsociety @seabirdinstitute 🎥 Additional visuals by the Cornell Lab of Ornithology | Macaulay Library @cornellbirds

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Performance

Views
220.6K
Likes
2K
Comments
45
Engagement
0.9%
Outlier
58.2×
Length · 31 Jul 2026
2:47

Video #38087 · Talking Head Edit

Explaining climate impact on puffinsfrom @ournewengland

[01]

Overview

The video explains the phenomenon of marine heat waves caused by climate change, using expert interviews to detail the impact on Atlantic puffins. A marine ecologist and a conservation scientist describe how warming waters make the puffins' primary food source scarce, forcing them to hunt for alternative, oddly-shaped fish that their chicks are unable to swallow, which threatens the species' survival.

[02]

Simple outline

  1. 1State a broad problem
  2. 2Make it relatable
  3. 3Show a specific victim
  4. 4Reveal a tragic consequence

[03]

Related videos

[04]

Classification

Concepts
BreakdownOpportunity Explainer
Elements
B-Roll CutawayLower ThirdSplit ScreenArchival Footage

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 65%

As oceans warm with climate change, one phenomenon is becoming more frequent: marine heat waves.

Visual hook · 35%

A wide, establishing shot of a vast, gray ocean with two small puffins floating on the water's surface, immediately setting the scene and introducing the wildlife subject.

[06]

Hook template

Steal this for your own video

As [environmental shift] increases, one [phenomenon type] is becoming more frequent — and it's changing everything for [affected species or group].

  • — As wildfires spread across the West, one atmospheric pattern is becoming more frequent — and it's changing everything for mountain ecosystems.
  • — As antibiotic use rises, one bacterial behavior is becoming more frequent — and it's changing everything for hospital patients.
  • — As urban sprawl expands, one migration disruption is becoming more frequent — and it's changing everything for pollinators.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce a large-scale, abstract phenomenon with a sense of foreboding, immediately establishing high stakes.

Payoff

The narrative concludes by revealing the full, tragic impact of the problem, leaving the viewer with a powerful understanding and a sense of unresolved tension, prompting reflection rather than providing a simple solution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Ecological Domino Effect

To illustrate the devastating, cascading consequences of a large-scale problem by focusing on a single, charismatic subject and revealing a tragic, unforeseen flaw in its attempt to adapt.

  1. 1

    The Global Problem Statement

    Define the overarching, abstract issue that sets the stage for the entire narrative.

  2. 2

    The Scale & Significance

    Use data or expert testimony to quantify the problem, translating abstract figures into a tangible sense of magnitude and importance.

  3. 3

    The Relatable Analogy

    Translate the abstract problem into a simple, universally understood human experience (e.g., sickness, fever) to create an immediate emotional connection and make the stakes personal.

  4. 4

    The Specific Victim & Primary Impact

    Narrow the focus from the broad problem to a specific, often charismatic, subject, and explain the first-order effect the problem has on them.

  5. 5

    The Forced Adaptation

    Detail the subject's attempt to solve the problem or adapt to the new circumstances, introducing a potential solution or coping mechanism.

  6. 6

    The Hidden Flaw

    Introduce a narrative twist by revealing a critical, non-obvious problem with the subject's adaptation or solution.

  7. 7

    The Generational Consequence

    Deliver the emotional climax by explaining how the hidden flaw disproportionately harms the most vulnerable, often the next generation, making the problem's outcome feel tragic and systemic.

Themes

  • Environmental impact
  • Conservation
  • Climate science
  • Wildlife preservation

Techniques

  • Expert testimony
  • Case study
  • Visual evidence

Post caption

As oceans warm with climate change, marine heat waves are becoming more frequent. This can be a big problem for seabirds, like Atlantic puffins. Rapidly warming waters can make fish species that live in cooler water, like herring, scarce. Puffins have to swim farther to find those fish, or choose other, warmer water fish they might not usually eat and which are harder for their chicks, or pufflings, to eat. Puffins are also mostly loyal to their nesting areas. “If the food situation around that island changes and is not so good anymore, they don’t pack up and move to the next island. They keep trying at the same place they’ve always tried,” said Don Lyons, the Director of Conservation Science of Audubon’s Seabird Institute. And marine heat waves are unpredictable. They can last a week, a few months or even a few years or longer. “It’s like one day it’s normal temperatures and three days later it’s quite warm. So this phenomena happens very suddenly,” said marine ecologist and University of Washington (@uw_safs) professor Julia Parrish. “And so that’s kind of hard to plan for. You start a breeding season, everything’s fine. The system is fine. There’s a lot of food. And then suddenly in the middle of breeding it is not fine.” 🎤 Hosted, produced & edited by Raquel C. Zaldívar • @raqzal @ournewengland 📹 Visuals by Raquel C. Zaldívar, Zydalis Bauer @ournewengland, & Jean Hall @audubonsociety @seabirdinstitute 🎥 Additional visuals by the Cornell Lab of Ornithology | Macaulay Library @cornellbirds

Text overlays

  • contextual · beginning

    Julia Parrish Marine ecologist & professor, University of Washington

  • contextual · beginning

    Raquel C. Zaldívar Visual Journalist, New England News Collaborative

  • contextual · middle

    Eastern Egg Rock, Maine

  • branding · middle

    Jean Hall / National Audubon Society

  • branding · middle

    Pete Fenner / Macaulay Library

  • branding · middle

    NOAA

  • contextual · end

    Don Lyons Director, Conservation Science of Audubon's Seabird Institute

Transcript

As oceans warm with climate change, one phenomenon is becoming more frequent, marine heat waves. When the ocean heats up a degree or two degrees or four degrees, and this is centigrade, not Fahrenheit, so that's six or seven degrees Fahrenheit. That's huge. It's kind of like if your body temperature suddenly went up a few degrees. What would happen? You'd be very sick, and that's what we're seeing in the ocean. It's sort of like the ocean with a fever. When it comes to seabirds like Atlantic puffins, this can be a big problem. As ocean temperatures rapidly warm, fish that live in cooler water like herring become scarce. Puffins have to swim farther to find those fish or choose other warmer water fish they might not usually eat like the Atlantic butterfish. The butterfish, for example, is large and nutritious, but it grows in an odd shape. From its bad bone to its belly is quite deep. And adult puffins bad eat it fine, but chicks, especially small chicks, can't swallow it. When puffins have their own