Viral Hooks
Trending short videosEditorial post about maximalist makeup
I

@impact

Instagram · Carousel

@impact Fun makeup looks are soooo back, and we couldn’t be happier! The mid-to-late 2010s shifted culture toward a place of more subtle and “clean” glam looks, with a greater emphasis on natural beauty and delicate appearances. But with a growing cultural rejection of concepts like “chic minimalism” and “quiet luxury,” creatives are now being fueled with an energy to get as emotionally expressive and maximalist as possible. Makeup artists like @sophiasinot and @deemakeupartist have been leading the charge in helping today’s pop divas reach new heights of individuality and fun through their makeup. To celebrate, here’s a lookbook of some of today’s biggest stars who are bringing maximalist makeup looks back to the forefront. 💋💄 ✍️ Words by @austinashburn4 🖌️ Design by @___0h00

View original on Instagram

The edit1 shot · 3 text
Shots Text

Performance

Views
4.9M
Likes
327.9K
Comments
806
Engagement
6.7%
Outlier
17.1×

Video #40427 · Carousel

Editorial post about maximalist makeupfrom @impact

[01]

Overview

This is an editorial-style image from a carousel post announcing the return of fun, maximalist makeup, using a photo of pop singer Chappell Roan with dramatic, colorful makeup as the lead visual to illustrate the trend.

[02]

Simple outline

  1. 1Declare a cultural thesis
  2. 2Provide immediate visual proof
  3. 3Promise a gallery of examples

[03]

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[04]

Classification

Format
Carousel
Concepts
Editorial CarouselNews CarouselInspo Lookbook
Elements
Text OverlayTemplated Graphic LayoutIntimate Close-Up
Account
BrandCurator
Topics
MakeupPop CultureBeauty

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Pop divas are putting the fun back in makeup again

Verbal hook · 25%

Fun makeup looks are soooo back, and we couldn’t be happier!

Visual hook · 30%

The striking and unconventional makeup, featuring vibrant purple and pink eyeshadow with a sharp cut-crease and bold red lips, serves as a strong visual hook. The contrast between the colorful makeup, pale skin, and bright red hair immediately captures attention.

[06]

Hook template

Steal this for your own video

[Cultural figures] are bringing [aesthetic or style] back — and we're obsessed

  • — Country girls are bringing maximalist nails back — and we're obsessed
  • — NBA players are bringing bold sneaker colorways back — and we're obsessed
  • — Home chefs are bringing retro dinner party hosting back — and we're obsessed

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The entire first slide acts as a self-contained hook. It establishes a strong, debatable thesis ('Pop divas are putting the fun back in makeup again'), pairs it with compelling visual evidence (the photo), and uses a category label ('impact') to frame the topic, compelling the user to swipe for the promised proof.

Payoff

The payoff, implied by the cover slide and caption, is the delivery of a 'lookbook' or gallery of examples across the subsequent slides, which collectively validate the initial thesis and satisfy the curiosity built by the hook.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Trend Declaration Framework

This framework uses the first slide as a powerful 'cover story' to declare a cultural trend. It combines a bold thesis statement with a striking visual example to hook the viewer, implicitly promising a gallery of further evidence on the subsequent slides.

  1. 1

    The Cover Story Proclamation

    This single, introductory slide is dedicated to establishing the carousel's central argument. It functions like a magazine cover, presenting the main thesis, a representative image, and source attribution all at once to set the stage for the list that follows.

Themes

  • maximalism
  • self-expression
  • creativity
  • cultural trends

Techniques

  • graphic design layout
  • close-up photography
  • color theory

Trends

  • maximalist makeup
  • editorial Instagram posts

Post caption

Fun makeup looks are soooo back, and we couldn’t be happier! The mid-to-late 2010s shifted culture toward a place of more subtle and “clean” glam looks, with a greater emphasis on natural beauty and delicate appearances. But with a growing cultural rejection of concepts like “chic minimalism” and “quiet luxury,” creatives are now being fueled with an energy to get as emotionally expressive and maximalist as possible. Makeup artists like @sophiasinot and @deemakeupartist have been leading the charge in helping today’s pop divas reach new heights of individuality and fun through their makeup. To celebrate, here’s a lookbook of some of today’s biggest stars who are bringing maximalist makeup looks back to the forefront. 💋💄 ✍️ Words by @austinashburn4 🖌️ Design by @___0h00

Text overlays

  • branding · photo_0

    impact

  • title · photo_0

    Pop divas are putting the fun back in makeup again

  • contextual · photo_0

    CHAPPELL ROAN @DEEMAKEUPART/INSTAGRAM

Editorial post about maximalist makeup | Viral Hooks