Explains value exchange for free stufffrom @avni

Transcript

You're not emailing companies for free stuff, what are you even doing? This is how to do it without being an influencer. And no, it's not too good to be true. I've been doing all these strategies, especially when I was a college student, way before I built a social media following. So let's say you want a free conference pass. You would email the event host or the PR team. You would ask them for a complimentary discounted pass in exchange for creating content or even better, volunteering for the event. Conference hosts have 1,000,000 things to get done and never enough resources. They need people to check attendees in, fix the green room, take photos. You can offer any of these things for free, and they would gladly give it to you in exchange for a pass. Let's say you want a free venue or best space. You would email the venue manager or the partnerships team. You would ask them for a comp space on a certain set date and make sure that date is on their off hours in exchange for providing them traffic and business they wouldn't otherwise have. Most of these are small businesses that just don't make enough money on Sunday, Monday, Tuesdays during their off peak hours and that's where you come in and bring them traffic they didn't already have in exchange for a free venue, of course. Let's say you want a free stay at a hotel or an Airbnb. You would email the hotel marketing team or the PR team. You would ask them for a complimentary one night stay, again on one of their off peak hours, not on Christmas day, and in exchange you would give them UGC videos, UGC pictures. They need to run their social media and they never have enough content to put out tier. You are literally doing them a favor, especially in a room that they're probably not selling anyways. Let's say you want free PR like skincare, makeup for attendee gift bad. You would email the brand marketing or PR team. You would ask them for gifted products for attendees of your event and make sure to be very clear who the attendees are. And what you're offering them is relevant placement amongst influencers, tastemakers, people with high purchasing power. Make sure to be very clear why that product is relevant for that audience and why you would be doing them a massive favor putting in front of them. And no, this is not unrealistic or overly ambitious. This is pretty reasonable. And if you wanna see the cold message template that I use that works every single time, comment below and I'll send it to you. You're welcome.