@house.of.ag
Instagram · Split screen
@house.of.ag Comment “STRATEGY” if you want the full guide covering how you’ll grow to 100k followers in 90 days This episode covers the 5 formats you’re gunna test over the next 30 days #brandmarketing #growthmarketing #contentmarketingstrategy
Performance
Video #40248 · Split screen
[01]
The creator outlines a 90-day social media growth strategy, focusing on the first 30 days which involve testing five specific video formats. He sequentially explains the structure and purpose of each format—One Shot, 10 Shot, Yaps, Vlogs, and Signature Series—using illustrative B-roll examples in a split-screen layout to demonstrate each concept.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
HOW TO GROW FROM 0-100K IN 90 DAYS PART 3
Verbal hook · 40%
This is how you're gonna gain 100,000 followers over the next 90 days.
Visual hook · 5%
A split-screen format with the speaker on the bottom and dynamic, aesthetically pleasing B-roll of a person on a bicycle in front of a shop on the top.
[06]
Steal this for your own video
How To Grow From To In Part
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, quantifiable, and aspirational promise that establishes high stakes and immediate value (e.g., 'gain 100,000 followers in 90 days').
Payoff
The final beat transforms the preceding list of tactics into a cohesive, long-term strategy, providing the ultimate solution to the initial hook's promise.
[08]
The structural pattern this video runs on
Framework
The Escalating Expertise Blueprint
A sequential, numbered tutorial that breaks down a complex skill into a series of escalating exercises, each building upon the last, culminating in a final, synthesized strategy.
The Core Directive
Clearly states the number of steps or items in the list, framing the video as an actionable plan and setting viewer expectations for the video's duration and structure.
The Foundational Unit
The first item in the list is presented as the simplest, most fundamental building block, focusing on mastering a single core skill (e.g., writing hooks).
The Complexity Layer
The second item adds a new layer of mechanical or strategic complexity, building directly on the first skill (e.g., adding editing and pacing).
The Performance Element
The third item shifts focus from pure mechanics to a more nuanced skill like on-camera performance, storytelling, or direct audience connection.
The Integrated Application
The fourth item requires the viewer to combine all previously taught skills into a more complex, narrative-driven format (e.g., a vlog).
The Strategic Synthesis
The final item is the ultimate payoff, teaching how to use data and learnings from the previous steps to create a repeatable, scalable, and signature system.
Comment “STRATEGY” if you want the full guide covering how you’ll grow to 100k followers in 90 days This episode covers the 5 formats you’re gunna test over the next 30 days #brandmarketing #growthmarketing #contentmarketingstrategy
title · beginning
HOW TO GROW FROM 0-100K IN 90 DAYS PART 3
title · beginning
FIVE
title · beginning
ONE
title · middle
TEN SHOT VIDEO
title · middle
YAPS
title · end
VLOGS
title · end
SIGNATURE
How you're gonna gain a 100,000 followers over the next ninety tier. And so to be able to do that, I want you to test five formats for the next thirty days. The first format is a one shot video. This is extremely simple. There's one clip, one visual with text on screen. There's four different levels of doing that. When you do this, I want you to do either a listicle, an aspirational one shot, a relatable one shot, or a journey one shot. The reason I want you to do this is you need to be able to write very good hooks and very good headlines. And a one shot video is simply that. The second format that I want you to test is a 10 shot video. This is anywhere from 10 to 15 clips edited in point five to one second increments with very good pacing and sometimes even a No matched with very good content. This is where you're gonna start practicing shot listing. Then third, I want you to practice yes. For the simple reason that if you could just talk to the camera and keep someone engaged and be able to tell very, very good stories, then what happens when you start adding in things like a shot list and you start adding in things like different fonts and different text animations? All of that is only gonna make the story better. But if you can already tell a good story by just talking to the screen, then you're gonna be ahead of the competition. The fourth format I want you to test is vlogs. Now we gotta be able to take everything from the first three formats and put it into some kind of journey that people want to follow. There's brands like Bad On Better and Soft Ease Burgers that do an amazing job of this. No the fifth format that I want you to test is some kind of signature series. I want you to look at all the data from the first formats and figure out the way that you can package it into something that you can serialize and scale over the next sixty days into multiple episodes.