Breaking down the creator view ladder.from @briarcochran

Transcript

Okay. What is the main skill set you need to climb the view ladder? Let's break it down real quick. If you are stuck zero no 300, the only thing you'd be focusing on is the basics, and you should just ask yourself a very standard question and and have maybe 10 other people answer this about you. Why should someone watch you? You lip syncing in the mirror is not a good enough reason. You giving people three tips on how to get rich whenever you're not rich isn't a good enough reason. You have to wrestle with this question and find a way to stand out. Okay. Now how do you go from a thousand to 3,000? This is where the actual skill set comes in. People think that they're stuck in 300 view jail because they don't have hooks and pacing and storytelling and stuff like that. But actually, this is how you get from 1,000 to 3,000. You understand hooks. You figure out how to tell a good story and kind of move a video along. You're not rambling too much. But the most important thing, this is where I see it no so so many creators get stuck. They get stuck right here in kind of the 800 to 1,700 view range. K. That's probably you. It's because you have horrific ideation. You have horrific ideation. Ideation, I believe, is the number one. The number one skill set of a great creator. Ideation technically could transcend all the way down this ladder, but we're gonna leave it right here because it's gonna help you the most to get out of three k and kind of journey up into 10 k. There are certain subjects that your audience wants to hear you talk about, and you have to go through the work to find those subjects. Okay? The next to get from 10,000 to 50,000 is you have to start understanding data and communication tactics. The way that I see this is I break a video up into what I call chapters. Scene one, scene two, scene three, and scene four. Maybe scene one was a historical story. Maybe scene two was three steps, step one, step two, step three. Then maybe scene four was me doing a controversial take. If that's my most viral video, I need to no which I figured that out because of data. I looked at it, and it said the most views. I need to now figure out what part of that formula was what made it go viral. Okay? Was it the historical story or was it the step by step framework or was the controversial take? And it's a game of, like, mixy matchy. Okay? The next week, you do a little bit of this and a little bit of that and a little bit of this and a little bit of that, and then you figure it out. Okay? But you also become a better storyteller through literary devices. Tier? You're using more metaphors, more stories. You also become a better communicator because you add frameworks. Okay? The step by step frameworks. You make up equations, methods. You start to realize you can't just rant into the camera and just say hope for the best. Okay? And if you wanna go 50 and beyond, you have to start understanding how to make a content engine and do that through having a lot of testing and a team. I'm not really gonna get into that because there's like 1% of people watching this that can truly understand that. So