@house.of.ag
Instagram · Split screen
@house.of.ag Comment “STRATEGY” if you want the full guide covering how you can go from 0-100k in 90 days. In this series, I’m going to break down exactly how to grow your account from 0-100k followers in 90 days. Follow @house.of.ag for the next episode. #brandmarketing #growthmarketing #contentmarketingstrategy
Performance
Video #44628 · Split screen
[01]
The creator outlines a 90-day roadmap for gaining 100,000 followers, focusing on the first 30 days. He breaks this initial phase into three parts: skill development, identifying topics, and concept packaging. He elaborates on skill development by advising viewers to study winning content formats from other platforms and to perform 'copy work' by transcribing viral videos to learn storytelling. Finally, he details the concept packaging phase, instructing viewers to test four specific video types: one-shot, ten-shot, yaps, and vlogs.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook
HOW TO GROW FROM 0-100K IN 90 DAYS
Verbal hook
Is how you're gonna gain a 100,000 followers in the next thirty days, and you're gonna need a road map to be able to do that.
Visual hook
Split-screen format with an aspirational B-roll clip of a man on a boat in the top half and the speaker in the bottom half.
[07]
The promise the opener makes, and how the video pays it back
Hook
Make a bold, high-value promise (e.g., massive growth in a short time) and immediately frame the solution as a structured 'roadmap' or 'plan'.
Payoff
Summarize the plan for the initial phase, framing it as a clear, concluding directive that reinforces the viewer's next steps.
[08]
The structural pattern this video runs on
Framework
The Hierarchical Roadmap
Deconstructing a complex, aspirational goal into a multi-layered, sequential plan with increasingly granular and actionable steps, making an overwhelming objective feel achievable.
The Foundational Framework
Break the overall goal into the first major phase and establish the 3-4 core pillars or principles that govern this phase, providing a high-level overview of the strategy.
Pillar 1 Deep Dive: Skill Acquisition
Isolate the first pillar and break it down into 2-3 specific, learnable skills or actions required for mastery, moving from strategy to tactics.
The Tactical Execution Drill
Provide a hyper-specific, mechanical instruction for one of the previously mentioned skills, explaining the underlying benefit of the seemingly simple task to build credibility and provide tangible value.
Pillar 2 Deep Dive: Content Application
Isolate another core pillar and break it down into a list of distinct formats or methods for applying the acquired skills, explaining what each format teaches.
Comment “STRATEGY” if you want the full guide covering how you can go from 0-100k in 90 days. In this series, I’m going to break down exactly how to grow your account from 0-100k followers in 90 days. Follow @house.of.ag for the next episode. #brandmarketing #growthmarketing #contentmarketingstrategy
title · throughout
HOW TO GROW FROM 0-100K IN 90 DAYS
informational · middle
SKILL DEVELOPMENT
informational · middle
TOPICS
informational · middle
CONCEPT PACKAGING
informational · middle
WINNING CONCEPTS
informational · middle
CATEGORIES
informational · middle
STUDY THEIR HOOKS
contextual · middle
ONE
contextual · middle
TEN
Is how you're gonna gain a 100,000 followers in the next thirty days, and you're gonna need a road map to be able to do that. In the first thirty days, I want you to focus on three things. First, skill development. Second, topics and best. Third is concept packaging. So for skill development, I want you to do two things. I want you to study winning concepts from other categories and from other platforms. This means you're gonna be going on YouTube. You're gonna be looking at completely different categories that your competitors don't exist in, and I want you to start looking at the formats that are working extremely well for them. Study their hooks, their editing style, their pasting, the delivery, all the aspects that make that content viral. Next, I want you to do copy work. This is gonna help you become an amazing better, an amazing storyteller. So here's what you're gonna do here. You're gonna take a viral video, and then you're gonna transcribe it. From there, you're gonna open up a Google Doc or handwrite it, and you're gonna write it word for word. This is going to teach you how to make an engaging video from end to end. From there, I want you to understand content packaging. So for those first thirty days, I want you to test one shot video no you understand how to write great hooks and you know how to match text with video. Second, ten shot videos. This is gonna help you editing, style, pacing, and delivery. Third, Yes. The reason I want you to understand and practice this is so that you can take that copy worse and apply it to Yaps and understand how to tell great stories. Fourth, vlogs. I want you to then be able to take all of this and package it into a story that people wanna follow. That's what you're gonna be doing over the next thirty days.