@llbean
Instagram · Skit
@llbean There are two new names around here. Welcome to the L.L.Bean team, @drake.maye and @annmichaelhmaye
Trending short videosAthlete's first day at work skit
The edit1 shot · 7 text
Shots Text1:16
Performance
- Views
- 743.7K
- Likes
- 44.7K
- Comments
- 1.8K
- Engagement
- 6.3%
- Outlier
- 66.7×
- Length · 2 Sept 2026
- 1:16
Video #40589 · Skit
Athlete's first day at work skitfrom @llbean
[01]
Overview
The video presents a comedic, mockumentary-style skit where the clothing brand L.L.Bean welcomes football player Drake Maye and his partner Ann Michael Maye as new employees. A store manager introduces them, they are celebrated by the team, and they participate in humorous workplace scenarios that blend retail tasks with football skills, such as throwing a slipper like a football. The skit uses interview-style cutaways and visual gags, like Drake immediately winning multiple 'Employee of the Month' awards, to announce the brand partnership in an entertaining way.
[02]
Simple outline
- 1Introduce new talent
- 2Showcase legendary success
- 3Reveal signature skill
- 4Show leader's comedic reaction
- 5Conclude with thematic send-off
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 30%
Welcome to The Team
Visual hook · 70%
A medium shot of professional athlete Drake Maye sitting in a chair inside a retail store, an unexpected setting that creates immediate visual intrigue.
[06]
Hook template
Steal this for your own video
A shot of sitting or standing inside — doing nothing yet, just existing somewhere they clearly don't belong.
- — A medium shot of a suited Wall Street trader sitting behind a fast food drive-thru window, staring into the camera.
- — A wide shot of a professional chef standing in the frozen food aisle of a grocery store, arms crossed, completely still.
- — A medium shot of a UFC fighter sitting at a kindergarten-sized desk inside a classroom, waiting patiently.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera 'interview' with the new 'hire,' immediately establishing the mockumentary format and introducing the central character.
Payoff
The Official Team Portrait & Send-off. The new hires pose for a final, formal shot, solidifying their place, and a concluding title card connects the entire narrative to a larger, timely theme or event.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The 'Rookie of the Year' Mockumentary
A narrative that frames a new person or entity as a 'new hire' in a mock-documentary style. The story follows their comically rapid rise to success, culminating in a reveal of their unique 'superpower,' all seen through the eyes of a bewildered but supportive 'manager' figure.
- 1
The Formal Onboarding
A title card officially introduces the premise and the key players, setting the scene and context for the viewer.
- 2
The Team's Embrace
The new hires are enthusiastically welcomed by the existing team, establishing their immediate popularity and positive integration.
- 3
The Ceremonial Gifting
A manager figure presents a personalized gift, signifying the new hire's special status and importance to the team.
- 4
The Running Commentary
The narrative is punctuated by interview-style cutaways from key characters (manager, new hires) providing commentary and reacting to the events, driving the story forward.
- 5
The Legend Montage
A rapid sequence of vignettes showcases the new hires' immediate and overwhelming success, comically establishing their 'legend' status.
- 6
The Leader's Huddle
The established leader rallies the original team, reacting with comedic intensity to the new dynamic created by the newcomers' success.
- 7
The Hero's Tunnel Walk
The main character walks through a cheering crowd towards a bright light, mimicking a professional athlete's entrance and symbolizing a transition to the 'main event'.
- 8
The Signature Skill Showcase
The new hires demonstrate a unique, almost superhuman skill related to their real-world identity, executed within the workplace context, providing the core comedic payoff.
Themes
Techniques
Trends
Post caption
There are two new names around here. Welcome to the L.L.Bean team, @drake.maye and @annmichaelhmaye
Text overlays
title · beginning
Welcome to The Team
branding · beginning
L.L.Bean
contextual · beginning
Drake Maye Ann Michael Maye
contextual · middle
Will Stratton MANAGER
contextual · middle
Drake “Drake” Maye TEAM MEMBER
contextual · middle
Ann Michael Maye TEAM MEMBER
title · end
Here's to a great season.