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Trending short videosDo this not that video tips
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@ugc.withrach

Instagram · Speaker address

@ugc.withrach Don’t make these mistakes 👇🏼 Use this as your pre-filming checklist. before you hit record, actually ask yourself these questions: 1. did you wipe your lens? your phone sits in your pocket and your bag all day, so it’s covered in fingerprints by the time you film. a smudged lens makes your footage look soft and hazy no matter how good everything else is. 2. is your lighting good, is your face actually bright? dim rooms and overhead lighting make for terrible lighting! turn toward a window and let natural light hit your face. it’s free, and it’s the single biggest thing that makes your videos look expensive and premium instead of amateur. 3. am i filming in complete silence? do you need to turn off a fan, stop the dryer, mute the tv in the next room? background noise is so noticeable! 4. am i filming with my back camera? the front camera is lower quality, period. your back camera is sharper and it adds to that premium, high quality video. 5. am i including a visual hook? if your video doesn’t give someone a reason to stop scrolling in the first second, none of the rest of it gets seen. no hook means no watch time, no matter how good the content is. 6. is my background clean? a cluttered space pulls attention away from you and reads as careless, even when it isn’t. these are the unspoken qualities every single video needs to have to be considered high quality. this is the bare minimum, the nonnegotiables, the basics. and it’s obvious the second one of these is missed, brands can tell immediately, and it lowers the quality of your content drastically even if the actual content is good. Hope this helps 🤍

View original on Instagram

The edit1 shot · 11 text
Shots Text0:11

Performance

Views
367.6K
Likes
4.2K
Comments
87
Engagement
1.2%
Outlier
36.6×
Length · 6 Aug 2026
0:11

Video #38497 · Speaker address

Do this not that video tipsfrom @ugc.withrach

[01]

Overview

The creator demonstrates a series of common mistakes in video creation and then immediately shows the corrected, high-quality alternative. She covers six key areas: starting with a visual hook, using bright natural lighting, filming with the back camera, wiping the lens, maintaining a clean background, and eliminating background noise. The video uses a rapid "don't do this, do this" structure with text overlays providing the specific advice for each comparison.

[02]

Simple outline

  1. 1Show the 'wrong' way
  2. 2Show the 'right' way
  3. 3Repeat in rapid succession

[03]

Related videos

[04]

Classification

Concepts
Good vs BadTutorial / How ToRapid Fire Listicle
Elements
Text OverlayJump CutTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

No visual hook ❌

Verbal hook · 25%

Don't do this.

Visual hook · 75%

A static, centered shot of the creator looking directly at the camera, immediately followed by her lifting a laptop up to fill the bottom of the frame, creating a pattern interrupt through motion.

[06]

Hook template

Steal this for your own video

A static [shot type or composition] of [subject or scene], immediately interrupted by [sudden physical motion or object entering frame].

  • — A static, centered shot of a blank whiteboard, immediately interrupted by a hand slamming a marker down and circling a single number in red.
  • — A static, close-up shot of a dinner plate, immediately interrupted by a hand lifting a lid to reveal the finished dish underneath.
  • — A static, wide shot of a cluttered desk, immediately interrupted by an arm sweeping everything to one side to expose a clean workspace.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An immediate presentation of a common mistake, visually and textually labeled as 'wrong,' which instantly establishes the video's problem-solving format and creates a knowledge gap the viewer wants filled.

Payoff

The viewer is left with a cumulative sense of mastery and a clear, actionable checklist, feeling they have received a high volume of value in an extremely short amount of time.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Binary Blitz

A rapid-fire series of 'Don't/Do' comparisons, where a common mistake is immediately contrasted with its superior alternative, creating a high-density, satisfying educational loop.

  1. 1

    The Comparison Gauntlet

    A rapid-fire sequence of binary comparisons, where each 'mistake' is immediately followed by its 'solution,' reinforcing the core message through rhythmic repetition and delivering value in quick, digestible bursts.

Themes

  • Self-Improvement
  • Education
  • Best Practices

Techniques

  • Comparative Demonstration
  • Rapid-fire editing

Trends

  • Creator Education
  • Do This / Not That

Post caption

Don’t make these mistakes 👇🏼 Use this as your pre-filming checklist. before you hit record, actually ask yourself these questions: 1. did you wipe your lens? your phone sits in your pocket and your bag all day, so it’s covered in fingerprints by the time you film. a smudged lens makes your footage look soft and hazy no matter how good everything else is. 2. is your lighting good, is your face actually bright? dim rooms and overhead lighting make for terrible lighting! turn toward a window and let natural light hit your face. it’s free, and it’s the single biggest thing that makes your videos look expensive and premium instead of amateur. 3. am i filming in complete silence? do you need to turn off a fan, stop the dryer, mute the tv in the next room? background noise is so noticeable! 4. am i filming with my back camera? the front camera is lower quality, period. your back camera is sharper and it adds to that premium, high quality video. 5. am i including a visual hook? if your video doesn’t give someone a reason to stop scrolling in the first second, none of the rest of it gets seen. no hook means no watch time, no matter how good the content is. 6. is my background clean? a cluttered space pulls attention away from you and reads as careless, even when it isn’t. these are the unspoken qualities every single video needs to have to be considered high quality. this is the bare minimum, the nonnegotiables, the basics. and it’s obvious the second one of these is missed, brands can tell immediately, and it lowers the quality of your content drastically even if the actual content is good. Hope this helps 🤍

Text overlays

  • title · beginning

    No visual hook ❌

  • informational · beginning

    Start your videos with a visual hook ✅

  • informational · beginning

    Dark lighting ❌

  • informational · beginning

    Bright lighting ✅ (natural light from a window)

  • informational · middle

    Film with front camera ❌

  • informational · middle

    Film with back camera ✅

  • informational · middle

    Wipe your lens before filming ✅

  • informational · middle

    Messy, cluttered background ❌

  • informational · middle

    Clean, minimal background ✅

  • informational · end

    Background noise ❌

  • informational · end

    No background noise ✅

Transcript

Don't do this. Do this. Don't do this. Do this. Don't do this. Do this. Don't do this. Do this. Don't do this. Do this. Don't do this. Do this. Don't do this. Do this.

Do this not that video tips | Viral Hooks