@sweetgreen
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@sweetgreen eyes down here. @maiareficco meets fall’s best dressed: maple-glazed brussels that are sweet, a little unexpected, and very hard to look away from. now on the @sweetgreen menu.
Trending short videosWoman in dress with brussels sprouts
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Video #41733 · Carousel
Woman in dress with brussels sproutsfrom @sweetgreen
[01]
Overview
This is a stylized, editorial photograph for the brand Sweetgreen, featuring celebrity Maia Reficco. She is elegantly dressed and posed, reclining on a rich velvet surface next to a silver platter of maple-glazed brussels sprouts, creating a humorous and high-fashion juxtaposition to promote the menu item.
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[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 25%
eyes down here.
Visual hook · 75%
The unexpected and surreal juxtaposition of a glamorous woman in an elegant, reclining pose with a common side dish, roasted brussels sprouts. The rich, luxurious color palette and textures (velvet, satin) create a visually arresting, high-fashion aesthetic that is unusual for food advertising.
[06]
Hook template
Steal this for your own video
A posed alongside — meets .
- — A woman in an evening gown reclining on velvet next to a basket of gas station snacks — chandelier lighting, diamond jewelry, and a bag of pork rinds.
- — A man in a tailored suit seated at a marble table with a beat-up lunchbox — silk pocket square, gold cufflinks, and a thermos from 1987.
- — A model draped across a chaise lounge next to a hardware store paint bucket — fur throw, stilettos, and a roller brush still wet with beige.
Themes
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Post caption
eyes down here. @maiareficco meets fall’s best dressed: maple-glazed brussels that are sweet, a little unexpected, and very hard to look away from. now on the @sweetgreen menu.