@house.of.ag
Instagram · Vlog
@house.of.ag Building the brand - Operation: Brand Strategy for @get.onda Waitlist now open - link in the bio to join it. Btw, every week I’m going to walk you through the different steps, initiatives, and strategy we’re creating and executing to build this into a powerhouse brand.
Performance
Video #41947 · Vlog
[01]
The creators document their process of building a brand strategy from scratch. They explain the importance of defining the strategy before visuals, walk through the concept of brand archetypes using a quadrant model, and debate which archetypes fit their new brand, using Equinox as a case study for combining opposing traits. The video concludes by outlining their two-part plan: first, building the brand's foundational archetype, and second, developing the go-to-market strategy.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
HOW TO BUILD A
Verbal hook · 50%
How long does it take to build a brand?
Visual hook · 15%
The video opens with a shaky, slightly blurry shot that quickly pans, creating a dynamic and energetic pattern interrupt that immediately signals a raw, behind-the-scenes feel.
[06]
Steal this for your own video
How long does it take to ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A broad, relatable question that establishes a knowledge gap and promises a 'how-to' journey, immediately engaging viewers seeking a solution or insight.
Payoff
A clear, structured summary that synthesizes the entire complex discussion into a simple, multi-part, actionable plan (e.g., 'Part One' and 'Part Two'), providing a memorable takeaway that resolves the initial hook.
[08]
The structural pattern this video runs on
Framework
The Process Deconstruction
The video demystifies a complex professional process by breaking it down into a foundational principle, a specific framework, and a clear, multi-part plan, making expert knowledge accessible and actionable.
The Foundational Principle
Establishes a non-negotiable rule or thesis that governs the entire process (e.g., 'strategy before visuals'), positioning the creator as an authority and setting the stage.
The 'Why' Justification
Explains the benefit and rationale behind the foundational principle, connecting it to tangible, desirable outcomes (e.g., 'express our tone of voice').
The Framework Introduction
Introduces a specific, named model or system, often visualized with a graphic, that will be used to execute the principle (e.g., 'brand archetypes').
The Strategic Deliberation
Shows the framework being actively applied in a real-world context, often through a discussion or debate between options, making the abstract practical.
The Nuance Injection
Introduces a more advanced or counter-intuitive layer to the strategy (e.g., 'combining opposites'), demonstrating a deeper level of expertise.
The Real-World Analog
Uses a familiar, external example (e.g., 'Equinox') to ground the abstract concept, making it instantly relatable and credible for the audience.
Building the brand - Operation: Brand Strategy for @get.onda Waitlist now open - link in the bio to join it. Btw, every week I’m going to walk you through the different steps, initiatives, and strategy we’re creating and executing to build this into a powerhouse brand.
title · beginning
HOW TO BUILD A
title · beginning
OPERATION: brand strategy
informational · beginning
Awareness
informational · beginning
Advocacy
informational · middle
Explore Spirituality
informational · middle
Leave Legacy
informational · middle
Pursue Connection
informational · middle
Provide Structure
How long does it take to build a brand? Window. The first thing we need to do is crack the brand strategy before we dive into visuals. Yeah. Because that's gonna back everything we do so that we can express our tone of voice and messaging around our strategy and the product features and benefits in like a very specific and dialed way. So with the brand archetypes, we have the underlying quadrants. There's four quadrants of exploring spirituality, leaving legacy, pursuing connection, and providing structure. I'll tell you where where I'm thinking. No best better, I'm fully aligned. Yeah. 100%. Magician power, I rank, is also extremely interesting because, right, like, I do wanna build a worse. I do wanna have activations. I do wanna have competition. No I wanna find, like, what are the two opposites that give our rank, like, an edge. No know what I mean? Yeah. Yeah. I think a good example of this is Equinox. They're luxury. They even, like, the, like, the media rank campaigns they run have, like, the sensuality, but they're also disciplined and precise. The biggest thing that we're working on no, it's really two part. There's part one tier we're really laying the base for everything that we're gonna do visually from a campaign perspective, from a content perspective, the whole nine tier. That starts with understanding the brand's personality, how we wanna be positioned in the market, understanding the color palette, of rank archetype where we dive into no to market. That's part one, and that's what you're seeing now is us. One, really building, like, the brand archetype. Part two is then we're gonna look at go to market. How we're gonna approach no to market, tier campaigns, the content, how we wanna blitz the market and and get in front of tier, and how when we get in front of them, what perception are we building from from the jump.