Breaking down a brand strategy frameworkfrom @sisterbrandltd

Transcript

Wanna show you the most recent brand strategy that I worked on for a high end handbag company. To give you some context into what your brand strategy needs to look like, if you're gonna build a business that, a, people care about, and b, drives conversions. You may find that our rank strategy framework is different to others that you might have seen. And that's because I have been a self taught entrepreneur for coming up to ten years no. And I can pretty confidently say that I feel like I have figured out the formula for a successful brand. That has been from learning the hard way. Going from having a once failed brand to now turning over four times my old corporate marketing salary. Our rank strategy framework looks at substance, position, messaging, visuals, and content, which are the fundamentals for rank to succeed in the digital age. So if things aren't working for you right now, take a look at this framework and make the necessary changes. No I can guarantee you will see results in the long term. I'm gonna have to do this quite a lot just for confidentiality of the client, but this is the framework that we go through. Very first thing you need in your strategy is brand substance. So that your substance is why people would want to buy into whatever it is that you are offering. The science behind brand is so closely linked to human psychology. And when we feel drawn to people, our friends, our loved ones, we do so because of their substance and what makes them who they are, you know, their beliefs, their opinions, their values. It works exactly the same way with with brands, and that's what brand substance is all about. The next thing we need to look at is the brand's position, and we do that through the analysis of its target audience, its competitors before deciding on its primary differentiator. No matter what industry you are operating in or whatever it is you sell, whether you are product or service, it is becoming increasingly difficult to stand out and make noise because there is just so much noise. So positioning is what separates you from that noise. And the last thing that we look at is brand expression. So this is all the, like, customer facing expression of the brand. This is the customer facing part of the strategy. Within that, we look at brand personality and voice. We write a core messaging framework, which inspires all of the outward communication, a brand story, elevator pitch, social media direction, and then tier brand style guide. So that's logos, colors, typography, image style, etcetera. Not many brand strategies will include content, but we have made it one of the pillars because if a brand strategy answers the question, what do my audience need to see here and experience? No you want to buy from my business? Obviously, content marketing is such a huge part of that. So we we think it's really important to have an evergreen content marketing strategy to ensure that what you're putting out there is working to attract, warm, and convert your audience. To recap, if you are looking to develop a brand strategy that's actually gonna grow your business, you need to be looking at substance, positioning, messaging, visuals, and content strategy. All of those things work together and leverage consumer behavior and human psychology to build a brand for your business that people actually want to be a part of. By all means, take this framework and apply it to your business. Or if you need some help with doing that, then we are ready and willing to help you. So get in touch via the website, and let's chat.